The chart above displays the net sales of Adidas from each product category including – footwear, apparel, and hardware from 2012 to 2023 in billions of Euros.
In fiscal 2023, the total net sales of Adidas group reached €21.427 billion or 5% lower compared to the prior year. The company generated total €12.06 billion from the sales of footwear in 2023, €7.8 billion from apparel and €1.5 billion from the sales of accessories and gear.
Adidas generated total 22.5 billion Euros in net sales in 2022 compared to 21.2 billion Euros in 2021. The largest product category of Adidas based on net sales is footwear, followed by Apparel and hardware. Adidas generated €12.4 billion from the sales of footwear in 2022 compared to €11.34 billion in the prior year. Apparel sales of Adidas reached €8.732 billion in 2022 compared to €8.71 billion in 2021. Hardware sales reached €1.5 billion in 2022 compared to €1.2 billion in the prior year.
Net Revenue of Adidas from each product category 2003-2022
| Year | Footwear(Billion €) | Apparel (Billion €) | Hardware (Billion €) | Total (Billion €) |
| 2023 | €12.056 | €7.806 | €1.483 | €21.427 |
| 2022 | €12.402 | €8.732 | €1.493 | €22.511 |
| 2021 | € 11.336 | € 8.710 | € 1.187 | € 21.234 |
| 2020 | € 10.129 | € 7.315 | € 0.991 | € 18.435 |
| 2019 | € 13.521 | € 8.963 | € 1.156 | € 23.64 |
| 2018 | € 12.783 | € 8.223 | € 0.91 | € 21.915 |
| 2017 | € 12.427 | € 7.747 | € 1.044 | € 21.218 |
| 2016 | € 10.132 | € 7.352 | € 0.999 | € 18.483 |
| 2015 | 8.36 | 6.97 | 1.585 | 16.915 |
| 2014 | 6.658 | 6.279 | 1.597 | 14.534 |
| 2013 | 6.587 | 5.811 | 1.806 | 14.203 |
| 2012 | 6.992 | 6.29 | 1.671 | 14.883 |
| 2011 | 6.275 | 5.734 | 1.335 | 13.322 |
| 2010 | 5.389 | 5.38 | 1.221 | 11.99 |
| 2009 | 4.642 | 4.663 | 1.076 | 10.381 |
| 2008 | 4.919 | 4.775 | 1.105 | 10.799 |
| 2007 | 4.751 | 4.426 | 1.121 | 10.299 |
| 2006 | 4.733 | 4.105 | 1.246 | 10.084 |
| 2005 | 2.978 | 2.798 | 0.86 | 6.636 |
| 2004 | 2.62 | 2.462 | 0.778 | 5.86 |
| 2003 | 2.767 | 2.222 | 1.278 | 6.267 |
The total net revenues of Adidas in 2021 reached €21,234 million compared to €18,435 in 2020. The company has discontinued Reebok in 2020 and its revenues for 2020 and 2021 exclude Reebok revenues.
The largest category of products sold by Adidas is footwear, followed by apparel. In 2021, the company generated € 11.34 billion in net sales from the sales of footwear compared to € 10.13 billion in 2020. Apparel sales generated 8.7 billion in net sales for Adidas in 2021 compared to € 7.3 billion in 2020. The hardware sales of Adidas accounted for € 1.2 billion in net sales in 2021 compared to €991 million in 2020.
The share of footwear in total net sales of Adidas was 53.4% and that of apparel 41%, while hardware accounted for 5.6% of the company’s net sales in 2021.
2020: Adidas generated total €18.435 billion in net revenue in 2020 compared to €23.64 billion in 2019. The company sold € 10.129 billion worth of footwear in 2020 compared to € 13.521 billion in 2019.Adidas experienced decline in sales across all the three product categories including footwear, apparel and hardware. Its sales of apparel declined to € 7.315 billion compared to € 8.963 billion in 2019. Its sales of hardware also declined to € 991 million compared to € 1,156 million in 2019.
2019: Adidas experienced increase in sales across all product categories in 2019 compared to the prior year. The net revenue of the company increased by more than € 1.7 billion in 2019 compared to the previous year. Adidas generated total € 23.64 billion in 2019 compared to € 21.9 billion in 2019. Footwear is the largest category of products sold by Adidas. The company generated total € 13.5 billion in net sales from footwear category in 2019 compared to € 12.8 billion in 2018. Its sales of apparel reached €8.96 billion compared to €8.22 billion in 2018. adidas generated total € 1.16 billion in net sales from hardware in 2019 compared to € 0.91 billion in 2018.
More about Adidas:
Adidas Net Sales
Adidas Sales by product category
Adidas Marketing Expenses
Adidas R&D Expenses
Adidas Number of Employees
Abhijeet Pratap is a passionate blogger with seven years of experience in the field. Specializing in business management and digital marketing, he has developed a keen understanding of the intricacies of these domains. Through his insightful articles, Abhijeet shares his knowledge, helping readers navigate the complexities of modern business landscapes and digital strategies.