Harms of Advertising for consumers and society

Advertising is generally seen as a business activity whose aim is to create demand for businesses. A large number of companies including some industry leaders invest heavily in advertising to create demand and maintain sales. Some companies choose to market themselves in other possible ways without spending an enormous fortune on promotions. Now, compare Pepsi … Read more

How to create a Facebook business page

Creating a Facebook Business Page is a straightforward process. Here are the steps to guide you through creating your own Facebook Business Page: Steps to Create a Facebook Business Page: Congratulations! You’ve successfully created a Facebook Business Page. Keep in mind that regularly updating your page with relevant content and engaging with your audience will … Read more

Facebook Marketing

Facebook marketing involves using the Facebook platform as a means to reach and engage with a target audience to promote products, services, brands, or causes. Facebook provides a variety of tools and features for businesses to connect with users, including Pages, Groups, Ads, and more. A well-executed Facebook marketing campaign can increase brand awareness, drive … Read more

Improve Social Media Marketing ROI

Why Measure Your Social Media Marketing ROI? Social media marketing ROI (Return on Investment) refers to the value you generate through your social media marketing efforts compared to the resources invested. In simpler terms, it’s a measure of how much “bang you get for your buck” on social media. Calculating and understanding your social media … Read more

Techniques for effective personalization

Personalization has become a crucial component of successful business strategies in today’s customer-centric world. By tailoring experiences and interactions to individual preferences, businesses can foster deeper engagement, boost loyalty, and ultimately drive growth. Here are some key techniques businesses can employ for effective personalization: 1. Data-Driven Insights: 2. Content and Offer Personalization: 3. Product Recommendations … Read more

Brand Image Matters

Why brand image matters for businesses? Brand image matters more than what most managers or entrepreneurs believe. Especially, in a hypercompetitive market environment, businesses cannot afford to keep it aside from the main picture. It is not just something you can leave to the marketing function and forget. Brand image is not limited to a … Read more

Psychographic segmentation variables

What is Psychographic Segmentation and what are psychographic segmentation variables? In this post, we will discuss psychographic segmentation and its relevance in terms of marketing as well as the five variables used for psychographic segmentation and how marketers use them to understand their customers and creating marketing campaigns. Psychographic segmentation is the type of market … Read more

Psychographic segmentation

Psychographic segmentation is concerned with the psychological aspects of consumer behavior. It segments consumers based on psychological characteristics including personality, lifestyle, social status, activities, interests, opinions, and attitudes. While it is a more complex process compared to demographic segmentation, businesses can find psychographic segmentation more useful in several situations.  Many times, businesses use psychographic data … Read more

Geographic segmentation in marketing: Definition, examples, pros and cons

In this post, we will discuss geographic segmentation and its examples. We will also discuss the pros and cons of geographic segmentation and how marketers can use geographic data to improve customer experience. Companies need to develop effective marketing strategies that can help them target the right customer segment, drive higher engagement and help improve … Read more

Identifying market segments and types of market segments

In this post, we will highlight the importance of market segments for businesses in terms of marketing and sales, define market segments and its types, and how businesses can identify the relevant market segments to improve their marketing and achieve higher sales. Businesses need to understand their target audience and its needs and preferences to … Read more