MARKETING

Brand Image Matters

Why brand image matters for businesses? Brand image matters more than what most managers or entrepreneurs believe. Especially, in a hypercompetitive market environment, businesses cannot afford to keep it aside from the main picture. It is not just something you can leave to the marketing function and forget. Brand image is not limited to a …

Brand Image Matters Read More »

Psychographic segmentation variables

What is Psychographic Segmentation and what are psychographic segmentation variables? In this post, we will discuss psychographic segmentation and its relevance in terms of marketing as well as the five variables used for psychographic segmentation and how marketers use them to understand their customers and creating marketing campaigns. Psychographic segmentation is the type of market …

Psychographic segmentation variables Read More »

Psychographic segmentation

Psychographic segmentation is the type of segmentation that is concerned with the psychological aspects of consumer behavior. It segments consumers based on psychological characteristics including personality, lifestyle, social status, activities, interests, opinions, and attitudes. While it may be a more complex process compared to demographic segmentation, businesses can find psychographic segmentation more useful in several …

Psychographic segmentation Read More »

Geographic segmentation in marketing: Definition, examples, pros and cons

In this post, we will discuss geographic segmentation and its examples. We will also discuss the pros and cons of geographic segmentation and how marketers can use geographic data to improve customer experience. Companies need to develop effective marketing strategies that can help them target the right customer segment, drive higher engagement and help improve …

Geographic segmentation in marketing: Definition, examples, pros and cons Read More »

Identifying market segments and types of market segments

In this post, we will highlight the importance of market segments for businesses in terms of marketing and sales, define market segments and its types, and how businesses can identify the relevant market segments to improve their marketing and achieve higher sales. Businesses need to understand their target audience and its needs and preferences to …

Identifying market segments and types of market segments Read More »

What are demographics? Applications of demographic data

In this article, we will define demographics, with examples and explain ways of collecting demographic data. We will highlight the importance of demographics in terms of business marketing, and decision making as well as their use in public sector for policy making. The term demographics is mainly used to imply the characteristics of a population …

What are demographics? Applications of demographic data Read More »

Discuss the PDCA Cycle

In this post, we will discuss the PDCA cycle or the Deming cycle which is an important strategic framework used for continuous improvement and a critical part of lean manufacturing. The PDCA cycle is a four-step iterative technique used for making improvements to products, people and business processes. In various regards it is like the …

Discuss the PDCA Cycle Read More »

Discuss how marketing and HR partnership benefits the organization

The role of marketing is not limited to promoting products and services to an external audience. Marketing has acquired a much bigger role in the success of organizations. HR has also acquired a similar role and rather than just talent acquisition and nurturing talent, its role has expanded to focus on several more internal factors …

Discuss how marketing and HR partnership benefits the organization Read More »

Marketing plan, its components and the role of a marketing plan in product marketing

In this post, we will discuss marketing planning, the role of a marketing plan and its components. We will also discuss the importance of marketing planning and a marketing plan and how they help companies achieve their marketing objectives. Companies focus on marketing to win in a competitive market environment and to expand their business. …

Marketing plan, its components and the role of a marketing plan in product marketing Read More »

Benefits of social media analytics for businesses

Businesses of all sizes use social media for promotions, customer engagement and increase sales. The role of social media in terms of business marketing and customer engagement has continued to grow. Now businesses of all sizes including big and small maintain social media accounts to reach their customers and grow brand awareness. However, the role …

Benefits of social media analytics for businesses Read More »

AIDA Model in marketing: definition, applications and examples.

AIDA: Attention, Interest, Desire, Action. It is important for both firms and marketers to understand customer journey and their buying decision behavior to successfully attract and retain customers. While there are several models in marketing to guide marketers in this regard, the AIDA model is among the most effective ones to create an effective marketing …

AIDA Model in marketing: definition, applications and examples. Read More »

5 Ms of Advertising

Advertisements play a critical role in helping businesses develop and grow their market share. They help create demand and build brand awareness. Understanding the various elements of advertising helps business managers understand the limitations and capabilities of advertising and create better promotional campaigns. It is critical for marketing managers to know about the 5Ms of …

5 Ms of Advertising Read More »

common types of positioning in marketing

Businesses across various industry sectors maintain a heavy focus on marketing. Every year businesses all over the world spend a fortune on marketing and promotions. They do everything to beat the competition including promoting their products heavily through digital channels and social media. According to Statista, companies in the North American region spent $296.4 billion …

common types of positioning in marketing Read More »

How are positioning and differentiation interrelated

The interrelationship between positioning and differentiation in marketing Positioning and differentiation are two different but closely related topics in marketing management. They are connected in some important ways. Sometimes differentiation can lead to effective positioning. Position and differentiation both are strategic processes. Before proceeding to analyze the relationship between the two, let’s learn the definition …

How are positioning and differentiation interrelated Read More »

Pepsi VRIO Analysis

About Pepsico: A Brief Introduction Pepsi vrio analysis Pepsi is one of the leading brands in the soda industry with a strong global sales and distribution network. Its large product portfolio includes 22 billion dollar brands. The company is headquartered in Harrison, NewYork. Its leading rival in the global market is Coca Cola. The company …

Pepsi VRIO Analysis Read More »

A discussion of the role and responsibilities of the CMO

Marketing is one of the most crucial functions inside any organization. Most large organizations appoint a CMO (Chief Marketing Officer) or a global marketing officer to head the marketing department. As the industry has evolved and demand patterns have changed the role of the CMO has also transformed a lot. Basically, the CMO’s task is …

A discussion of the role and responsibilities of the CMO Read More »

VRIO Analysis of Adidas

CONTENT VRIO Analysis Adidas VRIO Product quality Product range Marketing Manufacturing Customer experience Digital technology Brand image HR & Organizational culture Adidas (ETR: ADS) is a leading brand of sports shoes and apparel and among the main competitors of Nike. The company enjoys strong popularity and maintains a strong global presence. Apart from a large …

VRIO Analysis of Adidas Read More »

VRIO analysis of Nike

CONTENTS: About Nike What is VRIO? A VRIO Analysis of Nike Brand Image Marketing Customer experience Product innovation Product range Product quality Technology Manufacturing capabilities A few last words About Nike: Nike (NYSE: NKE) is the global leader in the sports shoes and apparel industry with a strong presence worldwide. Apart from being known for …

VRIO analysis of Nike Read More »

Research approaches for gathering primary data

CONTENTS: RESEARCH APPROACHES FOR GATHERING PRIMARY DATAOBSERVATIONAL RESEARCHSURVEY RESEARCHEXPERIMENTAL RESEARCH Researchers rely on data and information to answer questions, understand specific issues, or for hypotheses testing. They can obtain the data from the subjects directly or from sources that already store the data. When the data is collected directly for the project from the subjects, …

Research approaches for gathering primary data Read More »

WHAT Are the five core marketplace concepts

CONTENTS: FIVE CORE MARKETPLACE CONCEPTS.NEEDS, WANTS, AND DEMANDS.MARKET OFFERINGS.VALUE AND SATISFACTION.EXCHANGE RELATIONSHIPS.MARKETS. Understanding the marketplace and customers is critical to winning in today’s highly competitive market environment. The leading companies invest heavily in this area and go to great lengths to understand their target market and learn about their customers’ needs, wants, and demands. It …

WHAT Are the five core marketplace concepts Read More »

Product characteristics and their impact on rate of adoption

Every marketer wants his new product to be successful. However, several factors influence the adoption rate of the innovation. Some products can gain acceptance overnight. For others, it may be difficult to win the market and gain fast adoption from consumers. Apple products are very good examples of products that gained adoption very fast right after …

Product characteristics and their impact on rate of adoption Read More »

9 Ways to Increase Your Chances of Making Six Figures With Your Advertising Agency

At your advertising agency, you’re in the business of helping other companies reach the most customers and look their best. To get ahead, you must offer better services than your competitors’ products and the work your clients could do on their own. Here are a few ways to tweak your business model so that you …

9 Ways to Increase Your Chances of Making Six Figures With Your Advertising Agency Read More »

4 Creative Marketing Strategies for Your Business

No matter how effective your current marketing strategies are, every business, from solo operations to corporations, can benefit from setting your company’s tried and true advertising campaigns aside for a while in favor of new, innovative, and creative marketing strategies. Novel approaches to marketing can engage both new and existing customers through new ways to …

4 Creative Marketing Strategies for Your Business Read More »

Tips for Running a Successful Digital Marketing Agency in the 2020s

The last decade has given birth to nothing short of a marketing renaissance. The rise of digital, mobile, and social advertising into a position of prominence in media mixes has created a set of opportunities and challenges that would have seemed like the stuff of science fiction in the 1990s. Now, digital advertising has arguably …

Tips for Running a Successful Digital Marketing Agency in the 2020s Read More »

7 Ps in the Services marketing mix of Lyft: Revolutionizing transportation through technology.

The aim of this article is to analyze the seven P’s in the marketing mix of Lyft, a popular ride-sharing app. The services marketing mix is an extension of the four Ps of the product marketing mix. Apart from the first four Ps – Product, Place, Price, and Promotion, three more Ps are included in …

7 Ps in the Services marketing mix of Lyft: Revolutionizing transportation through technology. Read More »

Reasons Why You Should Use Video Marketing to Grow your Business

Video Marketing is trending. While you are doing your research on which marketing techniques to use, you may have noticed that businesses are already making and sharing videos online. For many businesses, videos are the core part of their digital marketing strategy. Whether you are a small-sized start-up or a large company, video marketing is …

Reasons Why You Should Use Video Marketing to Grow your Business Read More »