MARKETING

Facebook Marketing

Facebook marketing involves using the Facebook platform as a means to reach and engage with a target audience to promote products, services, brands, or causes. Facebook provides a variety of tools and features for businesses to connect with users, including Pages, Groups, Ads, and more. A well-executed Facebook marketing campaign can increase brand awareness, drive

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Techniques for effective personalization

Personalization has become a crucial component of successful business strategies in today’s customer-centric world. By tailoring experiences and interactions to individual preferences, businesses can foster deeper engagement, boost loyalty, and ultimately drive growth. Here are some key techniques businesses can employ for effective personalization: 1. Data-Driven Insights: 2. Content and Offer Personalization: 3. Product Recommendations

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Brand Image Matters

Why brand image matters for businesses? Brand image matters more than what most managers or entrepreneurs believe. Especially, in a hypercompetitive market environment, businesses cannot afford to keep it aside from the main picture. It is not just something you can leave to the marketing function and forget. Brand image is not limited to a

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Psychographic segmentation variables

What is Psychographic Segmentation and what are psychographic segmentation variables? In this post, we will discuss psychographic segmentation and its relevance in terms of marketing as well as the five variables used for psychographic segmentation and how marketers use them to understand their customers and creating marketing campaigns. Psychographic segmentation is the type of market

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Psychographic segmentation

Psychographic segmentation is concerned with the psychological aspects of consumer behavior. It segments consumers based on psychological characteristics including personality, lifestyle, social status, activities, interests, opinions, and attitudes. While it is a more complex process compared to demographic segmentation, businesses can find psychographic segmentation more useful in several situations.  Many times, businesses use psychographic data

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Geographic segmentation in marketing: Definition, examples, pros and cons

In this post, we will discuss geographic segmentation and its examples. We will also discuss the pros and cons of geographic segmentation and how marketers can use geographic data to improve customer experience. Companies need to develop effective marketing strategies that can help them target the right customer segment, drive higher engagement and help improve

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