The chart above displays the net revenue of Starbucks by Product category from 2020 to 2022 in millions of US dollars. In 2022, the company generated total $32,250.3 million in net revenue compared to $29060.6 million in the prior year. Its net revenue from beverages in 2022 reached $19,555.3 million compared to $18,317 million in 2021. Net revenue from food products increased to $5,804.2 million in 2022 compared to $5,053.4 million in 2021. Starbucks also generated $6890.8 million from other products in 2022 compared to $5,690.2 million in 2021.
Revenue of Starbucks by product category 2010-2022
Amounts are in millions.
| Year | Beverage | Food | Packaged & single-serve coffees & teas | Other | Total |
| 2022 | $19,555.3 | $5804.2 | $6,890.8 | $32,250.3 | |
| 2021 | $18,317 | $5,053.4 | $5,690.2 | $29,060.6 | |
| 2020 | $14,337.5 | $3,799.2 | $5,381.3 | $23,518 | |
| 2019 | $15,921.2 | $4,792.8 | $2,126.8 | $3,667.8 | $26,508.6 |
| 2018 | $14,463.1 | $4,397.7 | $2,797.5 | $3,061.2 | $24,719.5 |
| 2017 | $12,915.0 | $3,832.1 | $2,883.6 | $2,756.1 | $22,386.8 |
| 2016 | $12,383.4 | $3,495.0 | $2,866.0 | $2,571.5 | $21,315.9 |
| 2015 | $11,115.4 | $ 3,085.4 | $2,619.9 | $2,342.1 | $19,162.7 |
| 2014 | $ 9,458.4 | $ 2,505.2 | $ 2,370.0 | $2,114.2 | $ 16,447.8 |
| 2013 | $ 8,674.7 | $2,189.8 | $ 2,206.5 | $ 1,795.8 | $14,866.8 |
| 2012 | $ 7,883.8 | $ 1,875.1 | $1,965.8 | $1,552.1 | $13,276.8 |
| 2011 | $ 7,217.0 | $2,008.0 | $1,451.0 | $1,024.4 | $11,700.4 |
| 2010 | $ 6,750.3 | $1,878.7 | $1,131.3 | $947.1 | $10,707.4 |
2021: In 2021, Starbucks generated $18.32 billion from the sales of beverages compared to $14.34 billion in 2020. The company generated $5.05 billion in net reveues from the sales of food in 2021 compared to $3.8 billion in 2020. Starbucks’ revenues from the sales of the other products equalled $5.7 billion in 2021 compared to $5.4 billion in 2020.
Starbucks is a leading coffee brand with a strong global presence. However, the US is the primary market of Starbucks accounting for 70% of its entire revenue. The business of Starbucks has been divided into four major product segments which include beverages, food, packaged and single-serve coffees, and teas as well as others.
The product segment that accounts for the largest part of the company’s revenue is the beverage category. It generated around 14.5 Billion US dollars in 2018 as revenue for Starbucks.
In 2020, Starbucks reclassified its products into three categories mainly including beverages, foods and others. Beverages are the leading category of products based on sales and generated $14.34 billion in 2020 compared to $15.92 billion in 2019.
Foods generated $3.8 billion in net revenues in 2020 compared to $4.34 billion in 2019.
Starbucks net revenues from the other categories of products were $5.4 billion in 2020 compared to $6.25 billion in 2019.
In 2020, the net revenues of Starbucks were down compared to the previous year mainly due to the impact of the Covid-19 pandemic.
Abhijeet Pratap is a passionate blogger with seven years of experience in the field. Specializing in business management and digital marketing, he has developed a keen understanding of the intricacies of these domains. Through his insightful articles, Abhijeet shares his knowledge, helping readers navigate the complexities of modern business landscapes and digital strategies.