Apple is a leading technology brand founded by Steve Jobs and Steve Wozniak. The company is famous around the globe for its matchless technology and products like Mac and iPhone. However, apart from its highly… Apple Resources and Capabilities
NIKE: A VRIO ANALYSIS Nike (NYSE: NKE) is a leading sports shoes and apparel brand. The company has built a strong global presence. It serves its customers through several sales channels including company-owned stores and… Nike Resources and Capabilities
Resources and Capabilities of Starbucks. Starbucks is the leading coffee brand of the world. It has an extensive global presence. The brand is known for its premium quality products as well as great customer service… Starbucks resources and Capabilities
The marketing strategy of Microsoft. How Satya Nadella transformed the company through marketing? Microsoft is a leading technology brand with a global presence and a large customer base. The company has remained at the helm… Marketing Transformation at Microsoft.
Walmart is a US based retail brand known for its every-day low prices. Apart from being the leading retailer of US, it has also maintained an impressive presence outside the country. In some of its… International Markets with largest number of Walmart Stores
How to manage known and unknown risks in supply chain management. Supply chain is the backbone of large and global businesses. It is why vulnerabilities down the supply chain can be costly. Over the last… Managing known and unknown risks in the supply chain
Introduction Samsung is a leading electronics brand with a formidable presence in the smartphones and tablet market. Apart from that, it has also acquired a leading position in the consumer electronics market. Despite the heavy… Samsung Sources of Competitive Advantage
Introduction Adidas is a leading brand of sports shoes and apparel. The company has seen its financial performance and global presence growing in the recent years. Its main rival is Nike. Despite the market dominating… Adidas Sources of Competitive advantage
How AI can improve value chain across sectors? The promises and perils of AI have for long been the focus of discussion in media and business circles. While the adoption of AI is growing, it… AI to improve value chain across industry sectors
The chart above displays the marketing expenses of Samsung from 2010 to 2022 in Trillions of Korean Won. The marketing expenses of Samsung include advertising costs and sales promotion costs. In 2022, the company spent… Samsung Marketing Expenses