Should the drinking age be lowered? Alcohol is known as the favorite drug of the American teenagers. The high prevalence of binge drinking is particularly a worrisome trend. Considering these factors, a large number… lowering the drinking age
Joint Commission: an Introduction The Joint Commission was founded as an independent non-profit in 1951. Since then, it has continuously worked to improve the condition and quality of healthcare in US. Its primary aim is to… Role and Evolution of Joint Commission
Collaborative Economy: Pros and Cons Collaborative economy and micropreneurship are among the most talked of topics of the decade. Micropreneurship and microfinance, both are related to collaborative consumption and sharing economy. Microfinance refers to financial… Pros and Cons of Sharing Economy
The Wealth of The Nations by Adam Smith was published in 1776. Book 1 of ‘The Wealth of Nations’, deals with Division of labor. Smith’s book had been published at the dawn of the Industrial age. However, it was also the time when labor conditions were very bad. Around the world, the workers had to face poor working conditions. According to Smith, the roots of economic development lay in the Division of Labor. Increased division of labor meant increased specialization. Division of labor meant that the same person could not work on different tasks. Bigger tasks were divided into their smaller components. Workers had to focus on these smaller components and not on the one entire process. This also meant that the workers were growing more skilled at their jobs by focusing on any single task. Each worker could be an expert at his job.Division of labor: Adam Smith
Social Media Strategy of fashion Brand Zara Zara has become a famous brand name in the world of fashion. It is a Spanish fashion brand of clothing and accessories which has acquired global popularity. There are several reasons… Zara social media strategy
How has technology revolutionized marketing and advertising? The world of advertising was affected the most by technology. Especially, the arrival of digital technology changed it like nothing else. Together, digital technology and the internet ushered… Advertising and Technology
According to the American Marketing Association, brand equity arises out of the consumer’s favorable perception of a brand. It is based on the consumers’ attitudes about positive brand attributes and favorable consequences of brand use. Most importantly it is the value a brand provides to an organization. Consumers’ perception of the brand can be positive or negative. Depending on that brand equity can be low or high. However, the benefits that arise from brand equity can be both tangible and intangible. A high brand equity can provide some benefits that cannot be substituted. Since, brand equity is as valuable, it takes time to build it. It is because it takes time for any brand to affect the consumers’ perception and gain loyalty. Still, once a brand has earned positive equity, it can keep enjoying its benefits. However, brands should focus on sustaining it. Brand equity has a strong impact on consumer behavior.Importance of Brand Equity
Bandura’s Social Learning Theory Albert Bandura, was born in December, 1925 in Canada. He is well-known for his social learning theory. Recently, he renamed the theory social cognitive theory. Bandura is generally known as a cognitive… Bandura’s Social Learning Theory
SOCIAL FACILITATION THEORY Social psychology deals with our everyday lives and social dynamics. It is the study of how people think or influence others. People’s relationships or how they relate with others is also an… Social facilitation theory
Marketing Secrets of Apple Apple is known not just for its unequalled products but also for its matchless marketing strategy. For years continuously, it has been voted as one of the top most marketers of… Apple Marketing strategy