The chart below shows Google’s net revenue from advertising which is its largest source of revenue. The amounts are in billions.
The chart above displays the revenue google generated from advertising from 2010 to 2022 in billions. Google generates the largest part of its net revenue from search advertising. Non-advertising sources of revenue for Google include Google Cloud and some other services. In 2022, Google generated $224.5 billion from advertising or $15 billion higher compared to the prior year.
Google’s Revenue from advertising 2002-2022.
Advertising continues to remain the largest source of revenue for the search giant Google. Check out the table below to know its ad revenue over the previous several years.
| Year | Ad revenue (Millions) |
| 2022 | $224,473 |
| 2021 | $209,497 |
| 2020 | $146,924 |
| 2019 | $134,811 |
| 2018 | $ 116,461 |
| 2017 | $ 95,577 |
| 2016 | $ 79,383 |
| 2015 | $ 67,390 |
| 2014 | $ 59,624.0 |
| 2013 | $ 50,547.0 |
| 2012 | $ 43,686.0 |
| 2011 | $ 36,531.0 |
| 2010 | $ 28,236.0 |
| 2009 | $ 22,889.0 |
| 2008 | $ 21,128.5 |
| 2007 | $ 16,412.6 |
| 2006 | $ 10,492.6 |
| 2005 | $ 6,065.0 |
| 2004 | $ 3,143.3 |
| 2003 | $ 1,420.6 |
| 2002 | $ 410.9 |
Google’s main source of revenue is advertising which has continued to grow fast in the recent years.
In 2022, Alphabet, the parent company of Google, again experienced impressive growth in its ad revenue. Compared to the previous year, its ad revenue grew by around $15 billion. The company generated $224.5 billion in ad revenue compared to $209.5 billion in 2021.
In 2021, Google experienced a sharp rise in its advertising revenues. The company generated $209.5 billion in net sales from advertising in 2021 compared to $146.9 billion in the previous year. While Google’s advertising revenues have grown by around 43% in 2021 compared to the previous year, its cloud revenues also grew by 47% in the same period. Alphabet’s (parent company of Google, revenue in 2021 was the highest in its history. It has broken the $200 billion (and $250 billion) mark for the first time in terms of net revenues in 2021.
In 2019, Google’s advertising revenue reached $134.8 billion rising from $116.5 billion in 2018.
In 2018, advertising revenue of Google grew to $116.5 Billions compared to $95.6 Billion in 2017. Other revenues of Google grew to around $20 billion. Alphabet’s total revenue form Google segment was around $136.4 billion. It constituted around 99.6% of Alphabet’s total revenue.Â
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About Google:
Google is the leading search engine in the world with the largest market share. Its core source of revenue is digital advertising where it leads the industry. The parent company of Google is Alphabet which also operates other businesses (collectively termed as other bets) apart from Google. Google is the largest business segment of Alphabet which has enjoyed revenue growth from cloud as well as YouTube ads in recent years. The company has its headquarters in Mountain View, California, United States. The CEO of Alphabet is Sundar Pichai. Google was founded on 4th September, 1998 at Menlo Park, California, United States. The head office of Google at Mountainview, California, is known as Googleplex.
Abhijeet Pratap is a passionate blogger with seven years of experience in the field. Specializing in business management and digital marketing, he has developed a keen understanding of the intricacies of these domains. Through his insightful articles, Abhijeet shares his knowledge, helping readers navigate the complexities of modern business landscapes and digital strategies.