MARKETING

Introduction Lego is a leading brand name in the Toy industry. The company was founded by Kirk Kristiansen in 1932. It is a family owned business located in Denmark. However, starting from its humble beginnings in early 30s, the company has come a long way to become a global business with strong brand recognition. The […]

Introduction This is the era of digital engagement and marketing has not remained limited just to promotions but ongoing engagement of customers and followers is equally critical to maintaining a friendly and customer oriented image. Apart from digital promotions, and their own business websites, most companies are using social media heavily for promotions and user

Vodafone is a leading international telecommunications brand with operations in 25 countries and its services covering several more.  Apart from being a well known telecommunications player, Vodafone is also a leading marketer. The global success of Vodafone can be attributed to a very large extent to its consistent marketing. In the recent years, while it

Dove has a special place in the world of beauty and personal care products. The range of Dove products has expanded over time and so has the attraction and appeal associated with the Dove brand. However, while Dove has come to be known for its product quality which differentiates it from the large crowd of

Introduction: Nestle is a leading FMCG brand with a global presence and a large product portfolio. 2018 was a productive year for Nestle when it achieved impressive sales and continued the expansion of its product line. The FMCG industry is marked by heavy competition and some of the main competitors of Nestle include Unilever and

Introduction: Kitkat is an iconic brand by Nestle. Apart from its chocolaty flavour and the attractive red and white packaging, there is a lot more that makes Kitkat special for its fans. Nestle has brought several more chocolate products too including Milky Bar. However, none of them could become as popular and famous as Kitkat.

INTRODUCTION Social  media is now an irreplaceable part of any major fashion brand’s marketing strategy. All the leading fashion brands are using social media to increase their reach and to engage their customers and fans from all around the globe. Gucci is among the most famous fashion brands of the world. It was founded in

Netflix is among the most successful online entertainment brands. However, International growth has not come so easy for Netflix. The company has achieved this success after having followed its target for several years. Since 2016, its  audience size and global popularity have climbed fast. There are several reasons behind it. Apart from original content and

The marketing strategy of Microsoft. How Satya Nadella transformed the company through marketing? Microsoft is a  leading technology brand with a global presence and a large customer base. The company has remained at the helm of the IT  industry for several years. Its Windows operating system and Microsoft Office productivity suite are household names in

Growing Role of Data in Marketing  Marketing is a fast-evolving field and particularly digital marketing has evolved at a very fast pace in the recent years. Every marketer knows that his biggest challenge is to beat customers’ expectations. In this regard, the biggest friend of every marketer is data. Marketers are managing large volumes of data to generate actionable insights and