Introduction Lego is a leading brand name in the Toy industry. The company was founded by Kirk Kristiansen in 1932. It is a family owned business located in Denmark. However, starting from its humble beginnings… Marketing Strategy of Lego

Introduction This is the era of digital engagement and marketing has not remained limited just to promotions but ongoing engagement of customers and followers is equally critical to maintaining a friendly and customer oriented image.… How to leverage social media for marketing

Vodafone is a leading international telecommunications brand with operations in 25 countries and its services covering several more.  Apart from being a well known telecommunications player, Vodafone is also a leading marketer. The global success… Marketing Strategy of Vodafone

Dove has a special place in the world of beauty and personal care products. The range of Dove products has expanded over time and so has the attraction and appeal associated with the Dove brand.… Marketing Strategy of Dove

Introduction: Nestle is a leading FMCG brand with a global presence and a large product portfolio. 2018 was a productive year for Nestle when it achieved impressive sales and continued the expansion of its product… Three Iconic brands by Nestle and their Marketing Strategies

Introduction: Kitkat is an iconic brand by Nestle. Apart from its chocolaty flavour and the attractive red and white packaging, there is a lot more that makes Kitkat special for its fans. Nestle has brought… The magic of Kitkat: Marketing Strategy behind Nestle’s iconic brand

INTRODUCTION Social  media is now an irreplaceable part of any major fashion brand’s marketing strategy. All the leading fashion brands are using social media to increase their reach and to engage their customers and fans… Gucci social media marketing strategy

Netflix is among the most successful online entertainment brands. However, International growth has not come so easy for Netflix. The company has achieved this success after having followed its target for several years. Since 2016,… Netflix Marketing Strategy

The marketing strategy of Microsoft. How Satya Nadella transformed the company through marketing? Microsoft is a  leading technology brand with a global presence and a large customer base. The company has remained at the helm… Marketing Transformation at Microsoft.

Growing Role of Data in Marketing  Marketing is a fast-evolving field and particularly digital marketing has evolved at a very fast pace in the recent years. Every marketer knows that his biggest challenge is to beat customers’ expectations. In… How marketing is evolving with data & analytics