MARKETING

The confusion between selling and marketing: Sales versus marketing Marketing is one of the most misunderstood terms even in the business circles. Kotler has highlighted already that marketing should not be considered just a way to dispose off anything good or bad a company produces. There are so many aspects of marketing that are not […]

Four problems created by intangibility for the marketers In various ways, the marketing of the intangibles differs from that of the tangibles. While there is some degree of intangibility related to the tangible products also, there are some distinct challenges related to marketing of intangible products. Marketing’s concern is to find and retain customers. However,

Social Media Strategy of fashion Brand Zara Zara has become a famous brand name in the world of fashion. It is a Spanish fashion brand of clothing and accessories which has acquired global popularity. There are several reasons behind it. However, there are three important qualities that define Zara. First of all, it is known for the latest in

How has technology revolutionized marketing and advertising? The world of advertising was affected the most by technology. Especially, the arrival of digital technology changed it like nothing else. Together, digital technology and the internet ushered a new era in advertising. Technological innovation provided advertisers with new venues and channels of promotion. It made their task

All that brand equity means to businesses According to the American Marketing Association, brand equity arises out of the consumer’s favorable perception of a brand.  It is based on the consumers’ attitudes about positive brand attributes and favorable consequences of brand use. Most importantly it is the value a brand provides to an organization. Consumers’

Marketing Secrets of Apple Apple is known not just for its unequalled products but also for its matchless marketing strategy. For years continuously, it has been voted as one of the top most marketers of the world. Known most for product quality, Apple is equally good at marketing. A strong marketing strategy has several aspects.

Fast Food Industry PESTEL Analysis The popularity of fast food does not cease increasing. Despite rising health consciousness in society,  the fast-food industry has shown healthy growth over the last several years. Behind it is the consumers’ love for fast food. Since 1970, the U.S. fast-food industry has grown rapidly. Its revenue has grown more than 30

A PESTEL Analysis of the automotive/automobile industry The global automobile industry is a multi billion industry with several large brands competing for market share. Since its foundation in the 19th century, this sector has grown to become an important part of the world economy in terms of revenue. Due to the large size of the auto

A PESTEL Analysis of Coca Cola: Coca Cola PESTLE Analysis (Introduction): The non-alcoholic beverages brand Coca-Cola operates globally. The global environment subjects a corporation to several kinds of pressures and challenges. Today, the world market has grown highly globalized. Companies are doing business across large regions spanning several countries. In this highly globalized market, certain factors

PIXAR ANIMATION STUDIOS CASE Study solved: (Dess, Lumpkin & Eisner) BACKGROUND: Pixar emerged as a successful brand name in the animation industry with the release of hits like Toy-story and Cars. With its long trail of blockbuster animation movies, Pixar has acquired the distinct status of a leading animation company. The brand had originated from the computer division