The confusion between selling and marketing: Sales versus marketing Marketing is one of the most misunderstood terms even in the business circles. Kotler has highlighted already that marketing should not be considered just a way… Marketing Versus selling – The Big Versus Small
Four problems created by intangibility for the marketers In various ways, the marketing of the intangibles differs from that of the tangibles. While there is some degree of intangibility related to the tangible products also,… marketing the intangibles
Social Media Strategy of fashion Brand Zara Zara has become a famous brand name in the world of fashion. It is a Spanish fashion brand of clothing and accessories which has acquired global popularity. There are several reasons… Zara social media strategy
How has technology revolutionized marketing and advertising? The world of advertising was affected the most by technology. Especially, the arrival of digital technology changed it like nothing else. Together, digital technology and the internet ushered… Advertising and Technology
According to the American Marketing Association, brand equity arises out of the consumer’s favorable perception of a brand. It is based on the consumers’ attitudes about positive brand attributes and favorable consequences of brand use. Most importantly it is the value a brand provides to an organization. Consumers’ perception of the brand can be positive or negative. Depending on that brand equity can be low or high. However, the benefits that arise from brand equity can be both tangible and intangible. A high brand equity can provide some benefits that cannot be substituted. Since, brand equity is as valuable, it takes time to build it. It is because it takes time for any brand to affect the consumers’ perception and gain loyalty. Still, once a brand has earned positive equity, it can keep enjoying its benefits. However, brands should focus on sustaining it. Brand equity has a strong impact on consumer behavior.Importance of Brand Equity
Marketing Secrets of Apple Apple is known not just for its unequalled products but also for its matchless marketing strategy. For years continuously, it has been voted as one of the top most marketers of… Apple Marketing strategy
Fast Food Industry PESTEL Analysis The popularity of fast food does not cease increasing. Despite rising health consciousness in society, the fast-food industry has shown healthy growth over the last several years. Behind it is the… Fast Food Industry PESTEL Analysis
The global automobile industry is a multi billion industry with several large brands competing for market share. Since its foundation in the 19th century, this sector has grown to become an important part of the world economy in terms of revenue. Due to the large size of the auto industry, it’s growth and revenue are impacted by several forces. The recent financial crisis had hit this sector really hard. However, since the global recession has passed, the sales of automotives are again back on track. Apart from the manufacturing of vehicles globally, this sector is also involved in the marketing and sales of automotives. During the recent years, the Asian markets have proved highly lucrative for the automotive brands. China has particularly grown to become the world’s largest market for vehicles. In the 21st century technology and innovation have become the main basis of differentiation for the vehicle manufacturers. Apart from it, the focus is on fuel efficiency and environment friendliness. The pressure on the industry with regards to pollution control and carbon footprint has gotten high. All the major players are trying to bring more fuel efficient and low emission vehicles to the markets. The sales of electric vehicles that are emission free has grown fast in recent years.
The pandemic has hurt vehicle sales globally. While China emerged fast from the impact of the pandemic, in several other markets too including the US and India, sales of vehicles have grown fast since the end of 2020.
Presented below is a PESTEL Analysis of the automotive industry that shows how the political, economic and other factors impact this industry.
Automotive Industry PESTELA PESTEL Analysis of Coca Cola: Coca Cola PESTLE Analysis (Introduction): The non-alcoholic beverages brand Coca-Cola operates globally. The global environment subjects a corporation to several kinds of pressures and challenges. Today, the world market has… Coca Cola PEST Analysis
PIXAR ANIMATION STUDIOS CASE Study solved: (Dess, Lumpkin & Eisner) BACKGROUND: Pixar emerged as a successful brand name in the animation industry with the release of hits like Toy-story and Cars. With its long trail of blockbuster animation… PIXAR ANIMATION STUDIOS CASE: (Dess, Lumpkin & Eisner)