MARKETING

 Marketing Mix of Google Google’s name has become a synonym for search. However, apart from search engine, Google is active in other areas too.  There is a tall list of products and services made by Google. Android phones, tablets, social media, mail, internet browser and the list of Google products goes on. If you work […]

A PESTEL Analysis of ZARA Zara’s popularity has kept growing during the past few years. It is one of the most known names in the world of fast fashion known for excellent designs and affordable prices. Another important attraction of Zara are its faster fashion cycles. Instead of two or three, it brings several cycles

Hospitality/Tourism Industry Pestel Analysis If any of the industries is really too susceptible to the environmental factors then it is the hospitality industry. From changing weather to changing governments, all these factors can impact it deeply. Apart from it, technological and social trends too can impact it deeply. 2016 remained a great year for hospitality

Marketing Mix of Starbucks Coffee Starbucks is the largest and most successful coffee house chain in the world. It has 32,660 stores running worldwide (As of September 2020). The reason behind its global success is the premium quality of its products, the great leadership of Howard Schultz and the excellent customer experience. The brand is known for

A PESTEL/PESTLE ANALYSIS OF DELL DELL is a renowned player in the global PC industry. The brand has created a differentiated brand image on the basis of its excellent resources and capabilities and a differentiated business model that serves the customers directly. It has introduced a wide product line consisting of products that cater to

Starbucks PESTEL Analysis Starbucks is the leading Coffee house chain in the world with its more than 22,000 stores running worldwide. While it is the largest Coffee brand globally, it is also the most successful one. The secret of Starbucks’ success lies in excellent quality and great leadership. It has created the brand image of an

Porter’s Five Forces Analysis of  Costco: Costco is among the leading brands in the retail industry. Apart from being one of the three leading retailers in US, it is also the leading membership based warehouse chain in the world.  The brand has utilized an unconventional business model. It is best known for its low prices

Walmart Five Forces Analysis Walmart is the largest retailer in US and its large size and brand image give it significant clout. Whether it is regarding the suppliers, or the customers, Walmart always has the upper hand based on its unique strategy. The low prices available at Walmart are not found at other retail stores.

Pepsi Five Forces Analysis Pepsi and Coca Cola are the leading brands in the soda industry. However, the soda industry has felt the chill during the last few years. Apart from the sweeping health consciousness, there are other factors too that are affecting its profitability. Pepsi had a bad 2015 and things do not seem

Dell Marketing Mix: Dell is a well-known brand of computers and IT solutions. The brand is best known for its direct business model and great technology. In the last five years, the PC market has been through a phase of consistent decline. Dell has also seen its business being affected. Still, the brand is among