MARKETING

Boeing PESTEL analysis Boeing is one of the most well-known and powerful players in the aviation industry. It has acquired several critical capabilities and due to its technologically innovative models, the demand for Boeing’s aircrafts has increased sharply. However, its business is affected by a wide range of factors that vary in nature. From political […]

Five Forces Analysis of Ebay E-bay is one of the most recognized brand names in the field of e-retail. While compared to Amazon, it has seen less growth, the brand has still maintained an impressive presence in the e-retail business. In the recent years, E-bay seems to have geared up to challenge Amazon. It has

A PESTEL/PESTLE analysis of Google Google is famous as a search engine but the brand has extended its presence in several other new areas too in the recent years. From email to maps, cellphones, laptops and cloud services, Google makes and provides a wide range of products and services meant for individuals and businesses. Apart

Coca Cola Marketing Strategy The marketing strategy of Coca Cola is a mix of three important elements – affordable prices, worldwide accessibility, and great customer connection.  The brand is present across more than 200 nations and is sold in packages of various sizes. The products are priced competitively because of the heavy competition in the

A PESTEL/PESTLE/PEST ANALYSIS of IKEA IKEA operates its more than 375 stores in various parts of the globe. Its global presence means that the brand is subject to several forces. In this era of globalization, from political to economic, social and technological, there are several forces that affect the brands and their business. IKEA is

Banking Industry PESTEL analysis The banking industry is a highly fragmented and made up of various segments including retail banking, corporate and investment banking as well as asset and wealth management. During the period from 2006 to 2011, the retail banking segment had seen significant growth and is expected to grow even faster in 2017.

Marketing Mix of Nike (Extended 7Ps) Nike (NASDAQ: NKE) is a famous global brand of sports shoes and gear. Known for its athletic and stylish products, the brand has acquired international fame as a leading sports shoes brand and a marketer. The company also sells its products through online stores in several countries. The most

Ad Analysis essay based on Ad of Axe deodorant Axe makes an entire range of grooming products for men. Its ads are generally known to contain some degree of steaminess.  In most of Axe ads there is a portrayal of how the Axe products can add to and magnify your masculine charm.  The theme is

Advertisement Analysis: Coca Cola Ad (Taste the Feeling) Coca Cola Taste the feelings ad is clearly targeted at the feelings and emotions of the millennial generation.  The ad opens with a view of a glass full of ice and coca cola. The view is followed by several wonderful moments of friendship, love and excitement. The

Five Forces Analysis of Under Armour Under Armour is a leading brand of athletic gear. Since its foundation, the brand has brought so many innovative products targeted at the sports market. The brand has continued to expand its international  footprint. It has built an impressive presence over these years even outside US. Its main competitors