MARKETING MIX

Introduction: Rayban is the best known eyewear brand of the world made famous by celebrities.  It is among the leading brands in the portfolio of Luxxotica. The global fame of Ray Ban is a result of its focus upon quality, design and style. While there are several more popular brands in Luxxotica’s portfolio, Ray Ban […]

Introduction: Embed from Getty Images Dove is one of the most iconic beauty brands from the portfolio of Unilever. It started as a simple beauty soap and now the Dove brand sells a complete range of personal and skin care products including soaps, shampoos and other products.  Dove’s beauty formula of mild cleansers made it

Introduction:- American Tourister was founded by Sol Coffer in 1933. The founder dreamt of creating a tough suitcase that  could sell for a dollar. The company was acquired in 1993 by Samsonite. Now, American Tourister is a well recognized and leading brand name in the world of luggage, made famous throughout the globe by its

Marketing Mix of Vodafone (Leading Global Telecommunications Player) Vodafone group Plc is among the leading telecommunications companies of the world. It has managed a significant presence in Europe as well as Asia Pacific and Middle East through joint ventures and subsidiaries. The company offers a broad range of communication services for both companies and enterprises.

Marketing Mix of Tencent holdings ltd. Tencent is a leading internet technology company based in China. Its headquarters are in Shenzhen. Tencent has brought a large range of internet-based services in several categories including social networking, payment, information, utilities, entertainment, and artificial intelligence. The company was founded in 1998 and celebrated its 20th anniversary in

Introduction: Nestle is a leading multinational food and beverages company with a large and diverse product portfolio. The company is headquartered in Vevey, Switzerland and employs around 308,000 people. Nestle is truly a global company whose products sell across 190 countries. In the recent years, Nestle’s focus on healthy nutrition has grown and the brand

CONTENTS INTRODUCTION Target Market PRODUCTS/ SERVICES PLACE PRICE PROMOTION CONCLUSION INTRODUCTION Marketing Mix Amazon was founded by Jeffrey P Bezos in 1994 who has since been serving as its chairman. However, the online business of Amazon opened in 1995. The company has come a long way from being an online bookseller to being the leading

CONTENTS INTRODUCTION PRODUCTS PLACE PRICE PROMOTION CONCLUSION Introduction Nintendo is a major name in the world of gaming. It is a leading video game brand and a major name in the field of home entertainment. Nintendo and its subsidiaries develop, manufacture and sell entertainment products. Products created by Nintendo include dedicated video game platforms, playing

Marketing Mix of Procter & Gamble Introduction:- Procter & Gamble was incorporated in Ohio in 1905. However, the original business upon which P&G was built was founded in 1837 by William Procter and James Gamble. P&G offers a large range of consumer packaged goods. Today, its products sell across more than 180 countries and territories.

 Inditex Marketing Mix 7P’s INTRODUCTION: Inditex, the leading and largest fashion brand of the world, is the parent company of Zara and based in Spain. Zara is now a well known fast fashion brand. Apart from Zara, the other brands that Inditex owns are Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and