BUSINESS

Product quality is one of the leading positioning tools used by marketers for the promotion of their product. Constantly improving the quality of your product and services is essential to remain competitive. While the level of competition in the US, as well as the global industry, has increased a lot, companies have also renewed their […]

Coca Cola is the largest non-alcoholic beverage brand in the world. Its products sell across more than 200 countries and its leading rival is Pepsi. The company owns or markets and licenses more than 500 brands of nonalcoholic beverages. According to its 2019 annual report, more than 2 billion servings of Coca Cola products are

While companies work hard to keep their customers satisfied and deliver orders placed online in a timely manner, one or another reason can cause a delay and become a thorn in an otherwise happy relationship. Customer service managers must take responsibility for such issues and sincerely apologize to the customer to maintain the relationship. This

Walmart is the leading retail brand of the United States with more than 11,000 stores in various formats located across its 50 states. Founded by Sam Walton in 1962, the company now serves customers across 27 countries under its 58 banners through its physical retail and e-commerce channels. Over the past several years, Walmart has

How to write an apology email to the customer for a defective shipment. As the customer service manager for an e-commerce brand, you may come across several such cases on a regular basis where a defective or wrong order got shipped to the customer. If the item is not replaced or a proper explanation provided

 Commonly used pricing strategies. There are several factors that affect the pricing of products including consumer demographics, costs of production, marketing and distribution as well as competition and demand. Business managers consider all these factors before they set the price for a product. Pricing is also related to positioning and affects the image of the

Penetration Pricing versus Price Skimming: Advantages and Disadvantages Often when companies launch a new product, pricing is a big challenge before them. Every company wants its product to be successful but while gaining market share amid fierce competition can make it challenging, the key to success often lies in how you price the product. Several

Costco Mission Statement and Code of Ethics Costco is a leading retail brand based in the United States with an international presence spanning 11 more countries. Apart from being a membership-based warehouse chain, Costco is one of the leading rivals of Walmart and owns the Kirkland Signature Private label brand. However, Costco’s business model is

The operating model of Domino’s in India  Domino’s Pizza is an international pizza restaurant chain and the largest one globally based on retail sales. The company operates 16,528 stores globally as of the third quarter of fiscal 2019. Domino’s has expanded fast internationally. It is a US-based pizza brand whose second-largest market is in India.

Leading Risks that can hurt Delta Airlines. Delta Airlines is one of the leading players in the US aviation industry with a strong presence in the North American market. Apart from operational efficiency and customer service, Delta’s success is also attributed to its large fleet and alliances with leading players from other markets across the