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Apple Geographic Revenue Quarterly

The chart above shows the quarterly net sales of Apple for each geographic region for 2020 to 2023 in USD billions. Apple’s net sales for the first two quarters of 2023 have remained lower compared to the same quarters of the prior year. Its net sales in the Americas for the first quarter of 2023 was more than $2 billion less compared to the same quarter of 2022. In the second quarter, the difference grew to more than $3 billion in the Americas. In the European markets, its sales declined by more than $2 billion in the first quarter of 2023 compared to the same quarter last year but again increased slightly in the second quarter. Sales declined across other geographical areas also during the first quarter of 2023 compared to Q1 2022.

Apple Quarterly Geographic Revenue 2020-2022

The following table shows the quarterly net revenue of Apple Inc (NASDAQ: AAPL) during the first quarters of 2020, 2021 and 2022. The amounts are in millions.

Revenue Q1202020212022
Americas$41,367$46,310$51,496
Europe$23,273$27,306$29,749
Greater China$13,578$21,313$25,783
Japan$6,223$8,285$7,107
Rest of Asia Pacific$7,378$8,225$9,810
Total Q1$91,819$111,439$123,945

The following table shows Apple’s geographical net sales during the second quarters of 2020, 2021 and 2022. The amounts are in millions.

Net Sales Q2202020212022
Americas$25,473$34,306$40,882
Europe$14,294$22,264$23,287
Greater China$9,455$17,728$18,343
Japan$5,206$7,742$7,724
Rest of Asia Pacific$3,885$7,544$7,042
Total$58,313$89,584$97,278

The following table shows Apple’s quarterly geographic net sales for the third quarters of 2020, 2021 and 2022. The amounts are in millions.

Net Sales Q3202020212022
Americas$27,018$35,870$37,472
Europe$14,173$18,943$19,287
Greater China$9,329$14,762$14,604
Japan $4,966$6,464$5,446
Rest of Asia Pacific$4,199$5,395$6,150
Total$59,685$81,434$82,959

The following table shows Apple’s quarterly geographic net sales for the fourth quarters of 2020, 2021 and 2022. The amounts are in millions. 

Net Sales Q4202020212022
Americas$30,698$36,820$39,808
Europe$16,900$20,794$22,795
Greater China$7,946$14,563$15,470
Japan$5,023$5,991$5,700
Rest of Asia Pacific$4,131$5,192$6,373
Total$64,698$83,360$90,146

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