Advertising is generally seen as a business activity whose aim is to create demand for businesses. A large number of companies including some industry leaders invest heavily in advertising to create demand and maintain sales. Some companies choose to market themselves in other possible ways without spending an enormous fortune on promotions. Now, compare Pepsi … Read more
Walmart Sources of Competitive Advantage Introduction: Walmart is the largest retail brand in the United States, which has remained at the top of the fortune 500 list for several consecutive years. It has enjoyed enormous growth during the recent years driven by a strong focus on innovation and customer experience. The US based retail giant … Read more
VRIO Analysis of Apple Inc Apple is among the world’s largest technology brands based on market valuation. The company is based in Cupertino, California, United States. Founded by Steve Jobs and Steve Wozniak, Apple is known worldwide for its focus on innovation and its range of innovative products including Mac, iPhone, iPad and Vision Pro. … Read more
Why brand image matters for businesses? Brand image matters more than what most managers or entrepreneurs believe. Especially, in a hypercompetitive market environment, businesses cannot afford to keep it aside from the main picture. It is not just something you can leave to the marketing function and forget. Brand image is not limited to a … Read more
Both Walmart and Costco are well known brands in the US physical retail industry. However, compared to Costco, Walmart has a larger footprint, both domestically and internationally. Walmart is pursuing an aggressive expansion strategy to expand its customer base overseas. It has also made some acquisitions to expand its international customer base and ecommerce capabilities. … Read more
The chart above displays the number of Nike stores operational outside the US from 2005 to 2022. In 2022, the number of Nike International stores was 702 or 21 less compared to the prior year. Nike has experienced impressive revenue growth over the past few years. In 2022, its total net revenue increased to $46.7 … Read more
The chart above displays Nike’s net sales of men’s and women’s products from 2014 to 2022. Men’s products are the largest segment based on net sales. In 2022, Nike generated $18,797 million from men’s products and $8,273 million from women’s products. Nike generated total $46.71 billion in net sales in 2022 compared to $44.54 billion … Read more
The chart above displays the number of Nike stores operational in the US from 2005 to 2022. In 2022, the number of Nike stores in the US alone was 344 or 19 higher compared to the prior year. Nike Stores in the United States 2001-2022 YEAR Stores in United States 2022 344 2021 325 2020 … Read more
The chart above displays Nike’s revenue from Jordan. In 2022, Jordan generated $5,122 million in revenue, which was $342 million higher than the prior year. Nike Revenue from Jordan Brand 2015-2022 Amounts are in $millions. Year Jordan Brand Revenue ($mn) 2022 $5,122 2021 $4,780 2020 $3,687 2019 $3,138 2018 $2,856 2017 $3,098 2016 $2,753 2015 … Read more
The chart above displays the number of Nike stores operational worldwide from 2005 to 2022. In 2022, the number of Nike stores open worldwide was 1,046 or 2 less than the prior year. Number of Nike Stores worldwide 2001-2022 YEAR Stores 2022 1,046 2021 1,048 2020 1,096 2019 1,152 2018 1,182 2017 1,142 2016 1,045 … Read more