Amazon’s global business operations involve several types of costs including marketing, advertising and sales promotions, research and development and so on. In 2022, the company spent $20.6 billion or $3.7 billion higher compared to the prior year. It generated more than $500 billion in net revenue for the first time in its history in 2022, but incurred net losses worth around $2.7 billion.
Amazon expenses on advertising and promotions 2010-2022
Amounts are in Billions.
| Year | Advertising and Promotional Costs (Billions) |
| 2022 | $20.6 |
| 2021 | $16.9 |
| 2020 | $10.9 |
| 2019 | $11 |
| 2018 | $8.2 |
| 2017 | $6.3 |
| 2016 | $5 |
| 2015 | $3.8 |
| 2014 | $3.3 |
| 2013 | $2.4 |
| 2012 | $2 |
| 2011 | $1.4 |
| 2010 | $0.89 |
2021: Amazon spent $16.9 billion on advertising and promotions in 2021 compared to $10.9 billion in 2020.
In 2019, Amazon spent $11 billion on advertising and promotions when its total marketing expenses amounted to around $18.9 billion. Amazon’s marketing expenses increased sharply in 2019 compared to the previous year. Its total marketing expenses grew by more than $5 billion while its advertising expenses increased by around $2.8 billion.
Advertising and other promotional costs of Amazon rose to 8.2 Billion dollars in 2018 from 6.3 Billion dollars in 2017. These costs are expensed as incurred.
About Amazon:
Amazon (NASDAQ: AMZN) is the largest eCommerce brand as well as one of the leading cloud services brand. The company which was founded in 1994 has seen enormous growth over the last five years and has greatly extended its range of cloud-based services. Amazon has its headquarters in Seattle, Washington, United States. The CEO of Amazon is Jeff Bezos. Amazon Web Services (AWS) is the cloud services platform of Amazon. Amazon is also the largest R&D spender in the entire industry. The company has divided its business into three main segments that include Amazon North America, Amazon International, and AWS.
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