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Target Corporation Advertising costs

The chart above displays the advertising expenses of target Corporation from 2015 to 2022 in billions of US dollars. Over the last three fiscals, that is from 2020 to 2022, the company has spent $1.5 billion each year on advertising. The retail brand generated more than $109 billion in net sales in 2022, which was more than $3 billion higher compared to the previous fiscal.

Target Corporation Advertising Expenses 2005-2022

Amounts are in $millions.

YearAdvertising Costs (billion)
2022$1.5
2021$1.5
2020$1.5
2019$1.6
YearAdvertising costs ($ Millions)
2018$1,494
2017$ 1,457
2016$ 1,465
2015$ 1,434
2014$ 1,600
2013$ 1,548
2012$ 1,389
2011$ 1,360
2010$ 1,292
2009$ 1,167
2008$ 1,233
2007$ 1,195
2006$ 1,179
2005$ 1,028
2004$888
2003$872

Target Corporation spent $1.5 billion on advertising in 2020, 2021 and 2022.

Advertising costs of Target Corporation grew to $1.5 billion in 2018 from $1.46 billion in 2017.

The advertising costs of Target Corporation reached 1.5 Billion Dollars in 2017.

Target is a US retail brand, incorporated in 1902 in Minnesota. It offers its customers everyday essentials and fashionable, differentiated merchandise at discounted prices. It sells wide assortment of general merchandise and food through physical stores and digital channels.

The company announced its exit from Canada in 2014. Target generates virtually all of its revenue in the US market. (Target Annual Reports).