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Sales & Marketing Expenses of Microsoft

The chart above displays the sales and marketing expenses of Microsoft from 2010 to 2022 in billions. In 2022, the company spent $21,825 million on marketing and sales compared to $20,117 million in the prior year.

Microsoft Sales and Marketing Expenses 2002-2022

The following table shows the sales and marketing expenses of Microsoft from 2002 to 2022.

Amounts are in million dollars.

YearSales and marketing expenses ($million)
2022$21,825
2021$20,117
2020$19,598
2019$18,213
Microsoft Sales and Marketing Expenses
2018 $                     17,469 
2017 $                     15,461 
2016 $                     14,635 
2015 $                     15,713 
2014 $                     15,811 
2013 $                     15,276 
2012 $                     13,857 
2011 $                     13,940 
2010 $                     13,214 
2009 $                     12,879 
2008 $                     13,260 
2007 $                     11,455 
2006 $                       9,818 
2005 $                       8,563 
2004 $                       8,195 
2003 $                       7,562 
2002 $                       6,252 

2022: In 2022, the sales and marketing expenses of Microsoft increased 11% compared to the previous year. The company spent $21,825 million on sales and marketing in 2022 compared to $20,117 million in 2021.

2019: Microsoft’s total spending on sales and marketing grew to $18.2 billion in 2019, 14% yoy growth. Its sales and marketing expenses in 2018 had amounted to $17.5 billion.

2018: Microsoft had spent 12.70 Billion USD on sales and marketing by the third quarter of the fiscal year 2018 (1st 9 months ended March 31, 2018) as compared to 11.17 Billion USD during the same period last year. Overall, the company spent $17.5 billion on sales and marketing in 2018.

The sales and marketing expenses of Microsoft include payroll, employee benefits, stock based compensation expenses and other headcount related expenses associated with sales and marketing personnel as well as the costs of advertising, promotions, trade-shows and other forms of marketing campaigns. In 2017, sales and marketing expenses increased by 6% or 842 Million Dollars. This happened mainly because of the increased Linked In expenses plus increased investment in sales capacity for its commercial cloud business.  These expenses also included 1.3 Billion dollars related to the acquisition of Linked In.