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VRIO Analysis of Amazon

Amazon (NASDAQ: AMZN), the e-commerce giant of the world has gained a lot of growth momentum during the previous several years. Apart from robust financial performance and fast growth in market capitalization, it has also… VRIO Analysis of Amazon

What is VRIO Analysis?

Resources and capabilities are drivers of competitive advantage for businesses. The business industry has grown highly competitive in the 21st century driven by technological advancement as well as increased economic activity, the rise of the… What is VRIO Analysis?