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HP Marketing Mix

Hewlett Packard Marketing Mix The rise of cloud computing and mobile technology has proved to be challenging for most of the established PC brands including HP. To respond to these changes, HP recently divided itself… HP Marketing Mix

Business Growth strategies: Market penetration, integrative growth strategy and diversification

Important Business Growth Strategies: Market penetration, integrative growth strategy and diversification Companies have various growth strategies available before them if they want to grow their business. Some of the most common growth strategies utilized by companies… Business Growth strategies: Market penetration, integrative growth strategy and diversification

Lenovo Marketing Mix

Four P’s in Lenovo’s marketing mix Lenovo has achieved several major successes in a short period of time. Starting from the acquisition of IBM’s PC division, it quickly registered many critical successes, including a sharp growth in… Lenovo Marketing Mix