Bombardier is a leading maker of planes and trains. It operates in four primary segments – business aircraft, commercial aircraft, aerospace and engineering services and transportation. The company provides efficient and sustainable transportation solutions. The… Mission Statement of Bombardier: An Analysis
Micro-Environmental Factors in Business The microenvironment of a business includes the factors in the immediate area of operation affecting its performance and decision making freedom. They include competitors, customers, distribution channels, suppliers, and the public.… Microenvironmental factors affecting business
Effect of Macro-environmental factors on fashion retail industry There are several macro-environmental factors affecting the fashion retail industry. While businesses and brands in this industry do not have a significant degree of control on these… Macroenvironmental factors affecting fashion retail
Five Forces Analysis of Fashion Retail Industry The fashion retail landscape has grown highly competitive in the 21st century. While there are a large number of brands, several of them provide relatively similar products. The… Fashion Industry Five Forces
Demographic segmentation Segmentation is the process of categorizing customers into distinct groups for the purpose of marketing. Marketing includes several things from research and development to advertising and promotions. However, for any kind of… Demographic segmentation in marketing
Psychographic Factors’ Effect on Consumer Behavior You must have heard of psychographic segmentation already. It is a kind of segmentation used by marketers to group their target customers into distinct categories based on their lifestyle,… Influence of Psychographic factors on consumer behavior
Effect of Demographic Factors on Consumer Behavior Several factors affect consumer behavior. It differs from person to person based on his age, income, sex, education and marital status. You can easily notice the difference between the… Effect of Demographic Factors on Consumer Behavior: Age, sex, Income and Education
Marketing Mix of Unilever Apart from its large array of brands and products, Unilever enjoys global popularity because of innovation. Continuously for the past eight years, the brand has performed consistently and has enjoyed fast… Unilever Marketing Mix
SWOT Analysis of Dunkin Donuts Dunkin Donuts is among one of the leading Quick Service Restaurant brands of the world with its more than 20,000 points of distribution operational in more than 60 countries globally.… Dunkin Donuts SWOT Analysis
Marketing Mix of Adidas Adidas has made a real come back in the past few years. Despite Nike’s challenge, it has emerged a strong player and is again in a mood to make its presence… Adidas Marketing Mix