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Netflix Marketing and advertising expenses

The chart above displays the advertising and total marketing expenses of Netflix in millions from 2010 to 2022. In 2022, the company spent $2,530.5 million on marketing, out of which $1,586 million were spent on advertising. Its total marketing expenses were $15 million lower in 2022 compared to the prior year.

Netflix Marketing Expenses 2006-2022

Amounts are in $millions.

YEARTOTAL MARKETING costs ($MN)ADVERTISING costs($MN)
2022$2,530.5$1,586
2021$2,545.15$1,669
2020$2,228.4$1,447
2019.$2,652.5$1,879
2018.$2,369.5$1,808
2017.$ 1436.3$ 1091.1
2016.$ 991$ 842.4
2015.$ 824$ 714.3
2014.$ 607.2$ 533.1
2013.$ 470$ 404
2012.$ 439$ 351
2011.$ 381.3$ 299.1
2010.$ 293.8$ 212.4
2009.$ 237.7$ 175
2008.$ 199.7$ 158.7
2007.$ 218.2$ 207.9
2006.$ 225.4$ 215.3

The marketing expenses of Netflix totalled $2.545 billion in 2021 compared to $2.228 billion in 2020. It spent $1.669 billion on advertising in 2021 compared to $1.447 billion in 2020. At the end of fiscal 2021, the subscriber base of Netflix included around 222 million users. The online streaming platform enjoyed strong financial growth in 2021 compared to the previous year.

Netflix spent $2.2 billion on marketing in 2020 compared to $2.65 billion in 2019. The marketing expenses of Netflix mainly consist of advertising expenses, which amounted to $1.45 billion in 2020 compared to $1.88 billion in 2019.

The total marketing expenses of Netflix rose to $2.65 billion in 2019 compared to $2.37 billion in 2018. The advertising expenses of the company grew to $1.88 billion in 2019 from $1.8 billion in 2018.

About Netflix:

Netflix is the world’s leading subscription streaming entertainment service with more than 167 million subscribers. User across 190 countries enjoy TV series, documentaries and feature films offered by Netflix in a wide variety of genres and several languages. The company was founded in 1997. However, it launched its streaming services in 2007. Previously, the company operated its business as three different segments – Netflix US Streaming, Netflix International Streaming and DVD. However, starting 2019, Netflix operates its global business as one segment. The headquarters of Netflix are located at Los Gatos, California, United States.