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Facts About Lululemon Athletica

Some fun facts about Lululemon Athletica.

  • What is Lululemon Athletica?

Lululemon Athletica is a sports apparel brand, based in Canada.

  • When was Lululemon Athletica founded?

Lululemon Athletica was founded in the year 1998 by Chip Wilson.

 It started as a seller of yoga apparels for women.

  • What products does Lululemon Athletica sell?

Lululemon Athletica started as a yoga apparel brand for women.

 It expanded its product portfolio with time. 

Now, it sells a large range of products that include athleticwear, other types of apparel and a wide range of accessories.

  • How many Lululemon Athletica stores are open worldwide?

As of 2020, 521 Lululemon stores were operational worldwide across 17 countries.

 The largest number of stores were operational across the United States, followed by Canada. In 2020, 315 Lululemon stores were open in the United States and 63 in Canada. 

Lululemon also had 55 stores operational in China.

  • Which is the largest market of Lululemon?

The largest geographical market of Lululemon is North America, which accounted for almost 86% of its annual net revenues in 2020. 

The company is located in Canada, which is its second largest market.

 Its largest market is the United States, which accounted for around 70% of its net revenue in 2020. 

  • What was Lululemon’s net revenues in 2020?

Lululemon’s net revenue in 2020 was $4.4 billion.

 It was 10% higher than the previous year.

 Its net revenues from company operated stores decreased in 2020, compared to the previous year but that from direct to consumer channels increased. 

The company’s gross profit increased 11% to $2.5 billion in 2020 compared to the previous year.

  • What was Lululemon’s net revenue from the United States market in 2020?

The United States is the largest market for Lululemon products, which accounted for almost 70% of the company’s total net revenues in 2020. 

The company generated $3.1 billion in net revenues from the United States market in 2020. 

Its second largest market Canada generated $672.6 million in 2020. 

Overall, the North American market accounted for 86% of the company’s total net revenues in 2020. 

The company generated $624 million in 2020 from outside the North American market.

  • How much revenue did Lululemon generate from women’s and men’s products in 2020?

Women’s products represent the largest product category in Lululemon’s product portfolio.

 In 2020, women’s products accounted for 69% of the company’s total net revenues.

 The company generated $3.05 billion from the sales of women’s products in 2020.

Its revenues from the sales of men’s products was $953 million in 2020.

Its net revenue from other product categories like accessories was $399 million.

  • How much e-commerce revenue did Lululemon generate in 2020?

The company’s e-commerce revenues grew sharply in 2020 compared to the previous year. Lululemon generated $ 2.3 billion in 2020 from e-commerce channels, which was more than double the previous year.

 It was more than half of the company’s total net revenues for 2020.

  • How many employees work for Lululemon?

Lululemon employed around 25,000 people in 2020. Around 60% of its employees were working in the United States, 26% in Canada and the rest outside the North American region.

  • Who are Lululemon’s competitors?

The leading competitors of Lululemon include Nike, Adidas, Columbia Sportswear, Puma, Gap, Athleta and others.

  • What is Mirror by Lululemon?

Mirror is an exclusive innovative product by Lululemon.

It is a 43” screen that can be installed in the living room. It offers more than 10,000 exclusive workout sessions for Lululemon customers.

Lululemon acquired Curiouser Products Inc dba (doing business as) Mirror on July 7, 2020.

Mirror sells in-home fitness equipment and related subscriptions.

Mirror is Lululemon’s first acquisition.

  • What is Lululemon’s vision statement?

Lululemon’s vision is to be the experiential brand that ignites a community of people through sweat, grow, and connect, which it calls “living the sweatlife”.

  • What is Lululemon’s purpose statement?

Lululemon’s purpose statement is “to elevate the world by unleashing the full potential within every one of us.”

  • How many suppliers are there in Lululemon’s supply chain?

Lululemon has 65 raw material suppliers and 40 independent vendors or product manufacturers.

Its raw material suppliers are mainly from Taiwan, China and Sri Lanka.

Its product manufacturers are located in Vietnam, Cambodia, Sri Lanka, China and Taiwan.