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Facebook Advertising Revenue

The chart above displays the advertising revenue of the social media giant Meta Inc (formerly known as Facebook) from 2010 to 2022. In 2022, Meta Inc experienced a decline of 1% in its revenue from advertising. The company generated substantially all of its revenue from advertising. Meta generated $113,642 million in the form of advertising revenue in 202 compared to $114,934 million in the prior year.

Meta Inc Advertising Revenue 2010-2022

Amounts are in millions.

YearAdvertising Revenue (millions)
2017 $39,942 
2016 $26,885 
2015 $17,079 
2014 $11,492 
2013 $6,986 
2012 $4,279 
2011 $3,154 
2010 $1,868 

2021: Meta, the parent company of Facebook, generated $114.934 billion in advertising revenue in 2021 compared to $86 billion in 2020.

The advertising revenue of Facebook in 2020 climbed to $84.17 billion in 2020 compared to $69.7 billion in 2019.

Facebook’s advertising revenue during the first half of 2020 was $36.3 billion (excluding foreign exchange effect).

The revenue of Facebook from advertising grew to $69.7 billion in 2019 from $55 billion in 2018.

About Facebook:

 Facebook, is one of the leading social media platforms with an active user base that runs in billions.  The parent company of Facebook is Meta, which was incorporated in Delaware in July 2004. It has its headquarters at Menlo Park, California. Apart from Facebook, the company also owns Messenger, Instagram, Whatsapp, and Oculus. Substantially all of Facebook’s revenue comes from advertising. The social media platform of Facebook provides attractive features for building communities and connecting with others as well as advertising and promotions.

Ad Revenue in Q1 of fiscal 2018 – 11,795 Million USD.

Advertising is the primary source of revenue for Facebook and remains a large part of its revenue. In 2017, its advertising revenue touched 39.94 Billion US dollars. During the past few years, its advertising revenue has grown very fast which is because of increased mobile advertising. While the brand’s total revenue was 40,653 Million Dollars 711 Million dollars were earned from memberships and other fees. Compared to previous year, its advertising revenue had grown by 49%. IN 2016, Facebook’s advertising revenue was 26.9 Billion dollars. Even in 2018, its advertising revenue has continued to grow faster. During the first quarter of 2018, its advertising revenue was 11,795 Million Dollars. In the same period last year, the brand earned 7857 Million dollars in Advertising revenue.

US & Canada remain the primary source of Ad revenue for Facebook. In 2017, it earned 19,484 Million dollars in advertising revenue from US & Canada alone. During the first quarter of 2018, its advertising revenue was 5,559 Million dollars from US & Canada.