MARKETING

7 Ps in the Services marketing mix of Lyft: Revolutionizing transportation through technology.

The aim of this article is to analyze the seven P’s in the marketing mix of Lyft, a popular ride-sharing app. The services marketing mix is an extension of the four Ps of the product marketing mix. Apart from the first four Ps – Product, Place, Price, and Promotion, three more Ps are included in

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Reasons Why You Should Use Video Marketing to Grow your Business

Video Marketing is trending. While you are doing your research on which marketing techniques to use, you may have noticed that businesses are already making and sharing videos online. For many businesses, videos are the core part of their digital marketing strategy. Whether you are a small-sized start-up or a large company, video marketing is

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Difference between the Millennials and Gen Z in terms of marketing and consumer behavior

For marketers, one crucial step in marketing is defining their target audience or customer demographics. Understanding your audience is critical to creating great marketing strategies and winning amid a high competition level in the global market. The demographic composition of the global population has changed a lot. In the US, too, demographic changes have required

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