The marketing function in an organization wants to create marketing strategies that will successfully engage customers and build profitable relationships with them. However, a key question that arises in this regard is what philosophies will… Marketing Management Orientations
About marketing: Definition and goals. Marketing is all around you in a host of forms, including traditional forms as well as several modern and innovative forms like websites, apps, videos, and social media. Of all… Five Steps in the Marketing Process
Caterpillar Inc (NASDAQ: CAT) is a leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives formed in 1925 after the merger of Holt Caterpillar Co. and… Caterpillar (CAT) Marketing Mix
The aim of this article is to analyze the seven P’s in the marketing mix of Lyft, a popular ride-sharing app. The services marketing mix is an extension of the four Ps of the product… 7 Ps in the Services marketing mix of Lyft: Revolutionizing transportation through technology.
Video Marketing is trending. While you are doing your research on which marketing techniques to use, you may have noticed that businesses are already making and sharing videos online. For many businesses, videos are the… Reasons Why You Should Use Video Marketing to Grow your Business
Digital marketing is an ever-changing field. With new technology constantly emerging, it’s essential to always be up to date with how to market to your audience in the best way you can. Here are a… How To Upgrade Your Digital Marketing
For marketers, one crucial step in marketing is defining their target audience or customer demographics. Understanding your audience is critical to creating great marketing strategies and winning amid a high competition level in the global… Difference between the Millennials and Gen Z in terms of marketing and consumer behavior
Marketers use various methods to affect the consumers’ purchasing behavior. Advertising is one of the most common methods used to grow customer base and drive higher sales by persuading customers to buy from a specific… Rational and emotional appeals in advertising
The real estate market has grown fiercely competitive. Real estate companies, agents, and marketers depends can be successful only if they market their products and services the right way. It is the era of digital… Digital Marketing Ideas for the Real Estate Industry
SONY corporation is a leading manufacturer of consumer electronics, gaming products, music, and movies. The company has a highly diversified product portfolio including a large range of products catering to diverse customer segments’ needs. The… BCG Matrix of SONY Corporation