MARKETING

Nike PESTEL/PESTLE analysis Big brands that sell internationally can be subject to some unique forces which impact their sales and profits. All of these forces may not be related to business directly but can have a deep influence on it.  It has not been long since the recession passed. Everyone knows how deeply it had affected […]

Uber Social media strategy Social media has become the new battleground for marketers. Whether it is about marketing or customer engagement, social media has successfully helped many brands increase their market share by helping them grow their number of fans and followers and strike a stronger connection with them. For many, it is the backbone

A PESTEL Analysis of the Fast Food Brand McDonald’s   McDonald’s is the leading brand in the QSR industry with a strong presence in a large number of international markets. The company is run mainly by franchisees. In 2020, the number of McDonald’s stores had reached 39,198, of which around 93% or 36,521 were franchised.

How IKEA overcame the cultural challenge? Culture is a major factor that affects all businesses. However, for those operating overseas, it is a bigger challenge. Every business wants to grow large overnight and still, when trying to sell in foreign markets culture can become a hurdle. Culture is a factor that has an important effect on your marketing strategy. Many

 Compare and contrast business-to-business (B2B) and business-to-consumer (B2C) e-commerce in terms of security, SCM monitoring, and performance enhancement.  Commercial transactions are of two types – B2B and B2C. The two arrangements differ in many terms. The differences lie in security arrangements, supply chain monitoring, performance enhancement and many other terms. It is mainly because the

The Importance of Marketing for NGOs. Marketing is important for just any brand. All of them have to serve their target markets. However, marketing serves several more purposes apart from helping you promote your business before your target audience. It helps you build recognition and credibility for your business. When it comes to the NGOs,

Difference between the B2B and retail marketing strategies Retail marketing is vastly different from B2B marketing. Both  employ different strategies. In retail marketing the focus is on smart, aggressive and consistent conversion of the customers into shoppers. The retail marketers both online and offline use more of merchandising activities to entice the target market to buy.  This

Ethical concerns in DTC (Direct to Consumer) Marketing : Pharmacare – Compcare case.  Ethics are a major concern in marketing. How the organizations market their products and services is a very important concern for both marketers and customers. Honest marketing can deliver the expected value and deceptive practices can harm both the producer and the consumer. In

Forward and backward integration Both forward and backward integration are vertical integration strategies to gain better control of the value chain, reduce dependence on the suppliers and increase business competitiveness.  The two strategies can help companies gain higher control of their business and reduce the bargaining power of suppliers. There are some major benefits to

What factors impact the demand of Pepsi/Coca Cola directly or indirectly? The creator of Pepsi Cola was Caleb Bradham who prepared and sold the syrup like drink during the 1890s. From its foundation till now, Pepsi has been through a long journey and reached the position of a leader in the beverages industry. The name