Nike PESTEL/PESTLE analysis Big brands that sell internationally can be subject to some unique forces which impact their sales and profits. All of these forces may not be related to business directly but can have a… PESTEL/PESTLE analysis of Nike

Uber Social media strategy Social media has become the new battleground for marketers. Whether it is about marketing or customer engagement, social media has successfully helped many brands increase their market share by helping them… Uber Social Media Marketing Strategy

A PESTEL Analysis of the Fast Food Brand McDonald’s   McDonald’s is the leading brand in the QSR industry with a strong presence in a large number of international markets. The company is run mainly… McDonalds PESTEL analysis

How IKEA overcame the cultural challenge? Culture is a major factor that affects all businesses. However, for those operating overseas, it is a bigger challenge. Every business wants to grow large overnight and still, when trying to sell in… Challenge of Culture in Marketing: The IKEA Experience

 Compare and contrast business-to-business (B2B) and business-to-consumer (B2C) e-commerce in terms of security, SCM monitoring, and performance enhancement.  Commercial transactions are of two types – B2B and B2C. The two arrangements differ in many terms.… B2B Versus B2C in terms of security, SCM monitoring, and performance enhancement.

The Importance of Marketing for NGOs. Marketing is important for just any brand. All of them have to serve their target markets. However, marketing serves several more purposes apart from helping you promote your business… Why marketing is important for an NGO?

Difference between the B2B and retail marketing strategies Retail marketing is vastly different from B2B marketing. Both  employ different strategies. In retail marketing the focus is on smart, aggressive and consistent conversion of the customers… Retail Versus B2B Marketing

Ethical concerns in DTC (Direct to Consumer) Marketing : Pharmacare – Compcare case.  Ethics are a major concern in marketing. How the organizations market their products and services is a very important concern for both… Ethical and Legal considerations in DTC marketing: the case of Pharmacare – Compcare

Forward and backward integration Both forward and backward integration are vertical integration strategies to gain better control of the value chain, reduce dependence on the suppliers and increase business competitiveness.  The two strategies can help… Backward and Forward Integration: Benefits for Businesses

What factors impact the demand of Pepsi/Coca Cola directly or indirectly? The creator of Pepsi Cola was Caleb Bradham who prepared and sold the syrup like drink during the 1890s. From its foundation till now,… Factors Impacting the Consumer Demand of Pepsi