Porter’s Five Forces Analysis of Coca Cola Porter’s five forces model, named after its developer Michael E Porter, is a strategic analysis tool that helps to analyse some critical forces affecting the level of competition… Coca Cola Five Forces Analysis
Hewlett Packard Marketing Mix The rise of cloud computing and mobile technology has proved to be challenging for most of the established PC brands including HP. To respond to these changes, HP recently divided itself… HP Marketing Mix
Four P’s in Lenovo’s marketing mix Lenovo has achieved several major successes in a short period of time. Starting from the acquisition of IBM’s PC division, it quickly registered many critical successes, including a sharp growth in… Lenovo Marketing Mix
WHAT IS MARKET SEGMENTATION? Market segmentation is a very important initial step in the process of marketing. Before you market a product, you have to select your audience. SEGMENTATION is the process of dividing customer… Market segmentation types
A PESTEL analysis of the global PC industry : Major players Dell, Apple, Lenovo, HP and ASUS The PC industry has been in the situation of consistent decline for the past several years. There are several… Personal Computing Industry PESTEL Analysis
Social Media for Marketing: The Case of Coca Cola Coca Cola YouTube Strategy Videos have always been an integral part of Coca-Cola’s marketing strategy. These videos mostly capture the moments of joy in people’s life.… Coca Cola Social Media Marketing
What is the challenge of culture in marketing? The importance of culture in terms of marketing is big. The world market is made up of smaller markets. The entire world economy is comprised of smaller… Importance of Culture in Marketing
The Marketing and Branding Strategy of LG LG is a global technology brand that aims to enrich people’s lives through the use of technology. It’s brand slogan is “Life’s Good”. The brand defines itself as a… LG Marketing and Branding Strategy
Starbucks Marketing Strategy About Starbucks: An Introduction Starbucks, the largest coffee chain in the world was founded in 1985 and operates across 83 markets. The company has achieved significant international growth since its foundation. Its… Marketing Strategy of Starbucks
Pepsi Pestel/PEST/PESTLE analysis INTRODUCTION: The entire soda industry has faced a decline during the last few years. Not just Pepsi, its rivals too have felt the pinch bitterly. Behind the declining performance there were mainly… A PEST/PESTLE/PESTEL Analysis of Pepsico