MARKETING

Porter’s Five Forces Analysis of Coca Cola Porter’s five forces model, named after its developer Michael E Porter, is a strategic analysis tool that helps to analyse some critical forces affecting the level of competition in an industry. This model has acquired great popularity and fame over time and is used widely across the business world for […]

Hewlett Packard Marketing Mix The rise of cloud computing and mobile technology has proved to be challenging for most of the established PC brands including HP. To respond to these changes, HP recently divided itself into two separate divisions HP and HPE. This marketing mix presents a combined analysis of the two divis ions. HP

Four P’s in Lenovo’s marketing mix Lenovo has achieved several major successes in a short period of time. Starting from the acquisition of IBM’s PC division, it quickly registered many critical successes, including a sharp growth in its market share. The brand was originally named Beijing Legend Computers. By 2003, it had become the leading PC vendor in the

WHAT IS MARKET SEGMENTATION? Market segmentation is a very important initial step in the process of marketing. Before you market a product, you have to select your audience. SEGMENTATION is the process of dividing customer groups into smaller sets with similar needs and wants. It allows for better targeting of the customers through targeted marketing

A PESTEL analysis of the global PC industry : Major players Dell, Apple, Lenovo, HP and ASUS The PC industry has been in the situation of consistent decline for the past several years. There are several factors that have been affecting its performance and the decline looks perpetual. Despite trying their best even the known names

Social Media for Marketing: The Case of Coca Cola Coca Cola YouTube Strategy Videos have always been an integral part of Coca-Cola’s marketing strategy. These videos mostly capture the moments of joy in people’s life. The feel-good factor and the fun lifestyle are some important things that reflect in Coca-Cola’s marketing strategy. The main target

What is the challenge of culture in marketing?  The importance of culture in terms of marketing is big. The world market is made up of smaller markets. The entire world economy is comprised of smaller economies that are distinct in themselves. These economies have their own cultures and languages. American economy is distinct from that

The Marketing and Branding Strategy of LG  LG is a global technology brand that aims to enrich people’s lives through the use of technology. It’s brand slogan is “Life’s Good”. The brand defines itself as a smart brand that believes in bringing surprising delights for the customers. The Life’s Good slogan is also represented in its logo

Starbucks Marketing Strategy About Starbucks: An Introduction Starbucks, the largest coffee chain in the world was founded in 1985 and operates across 83 markets. The company has achieved significant international growth since its foundation. Its leading market is the USA. However, Starbucks has also significantly grown its footprint in China, another leading market for coffee

Pepsi Pestel/PEST/PESTLE analysis INTRODUCTION: The entire soda industry has faced a decline during the last few years. Not just Pepsi, its rivals too have felt the pinch bitterly. Behind the declining performance there were mainly the social and economic factors. Several economies around the world have not performed so well in these years even after