MARKETING

Pixar is a well known animation brand that has brought several superhit animated movies and top grossers like Toy story and Cars. Now a part of Walt Disney, Pixar’s foundation was laid by George Lucas as Lucas Film’s Computer Division. Steve Jobs purchased it from him and established the group as an independent company called […]

Introduction: Walt Disney is a diversified global entertainment company that operates across four business segments – Media Networks, Parks and Resorts, Studio Entertainment, and Consumer Products & Interactive Media. The businesses in media networks segment include cable and broadcast television networks, television production and distribution operations, domestic television stations and radio networks and stations. Its

Introduction:- Wendy’s is an international restaurant chain owned by The Wendy’s Company. The chain owns 6634 restaurants. Wendy’s is managed mainly by franchisees. 97% of its restaurants are run mainly by franchisees. Only 337 of all the restaurants are owned by the company. The first Wendy’s restaurant company opened at Columbus, Ohio in 1969. Wendy’s

Introduction:- KFC is  a leading brand in Yum Brands’ portfolio. It is a QSR restaurant chain that serves chicken recipes. KFC is a global restaurant chain that was founded in Corbin, Kentucky by Colonel Harland D. Sanders, an early developer of the Quick Service restaurant model and a pioneer of the restaurant franchise concept. KFC

Introduction:- The famous Nintendo was founded in the year 1933 as an unlimited partnership as Yamauchi Nintendo & Co.  Fusajiro Yamauchi, the founder started manufacturing Hanafuda Japanese playing cards in Kyoto in 1889. It is  a leading name in the field of home entertainment and gaming. The company has grown into a major brand of

Social Media Strategy of McDonald’s (Fast food chain) Social media has become a primary tool of marketing for businesses in the 21st century. More and more of them from all industries are flocking to the social media platforms to market their brand and products. They are actively publishing content, engaging their audience in discussions and

Social Media Strategy of Dell Technologies Introduction:- Dell Technologies, one of the leading computing brands of the world, is known for its great technology as well as superior quality. In the past few years, several major changes have happened at Dell. Apart from the acquisition of EMC, Dell is ready to go public again. Acquisition

Social Media Marketing Strategy of Pepsi Pepsi is one of the leading brands in the soda industry. Rivalled only by Coca Cola, it is a global brand with products selling across more than 200 countries. The company has a large product portfolio that  includes 22 Billion dollar brands that  earn more than a billion an

A fresh look at social media marketing strategy of Apple All the large brands are using social media to achieve their business and marketing objectives. One social media account has become a multipurpose solution for many branding and marketing related needs. Businesses are using their social media accounts to connect with their customers, run their

A Fresh look at Social Media Strategy of Hyundai Motors Hyundai is among the largest and most renowned global brands of automobiles.  The brand has continued to retain its focus on technological innovation which has led to faster growth in the recent years. The automotive brand has built excellent manufacturing capabilities. Its popularity in the