Panasonic Marketing Mix Panasonic Founder – Konosuke Matsushita. Brand Slogan – A Better Life, A Better World. Founded Year – 1918 in Osaka, Japan Introduction – Panasonic is a well known global consumer electronics company. … Panasonic Marketing Mix
A Detailed look at the Marketing Mix of Axe and Its Marketing Strategy Axe Marketing Mix Unilever’s Axe is among the most well known men’s grooming brands of the world. It is among the best… Marketing Mix and Marketing Strategy of Axe
Coles Marketing Mix Coles is one of the leading names in the Australian retail industry. It deals in a large range of products and services. From fresh food to groceries, general merchandise, liquor and fuel,… Marketing Mix of Australian Retail Brand Coles
American Express Marketing Mix American Express Company, with its consolidated subsidiaries is a global financial services company which offers products, insights and experiences that are made to enrich people’s lives and to help businesses become… Marketing Mix of American Express
H&M (Hennes & Mauritz) Marketing Mix The fast fashion industry is growing fast and leading this industry are three names including Zara, Uniqlo and H&M. The three brands have… H&M Marketing Mix – 4P’s
SONY MARKETING MIX: 4P’s Sony, a conglomerate based in Tokyo, Japan, has a diversified business portfolio made of electronics, gaming, entertainment products and financial services. It is a leading brand in electronics industry and also… Sony Marketing Mix and Marketing Strategy
Marketing Mix and Marketing Strategy of Zara In a very short span of time, Zara has become a well-known name in the world of fast fashion. The reasons are affordability and style. While Zara is known… ZARA Marketing Mix and Marketing Strategy
Marketing Mix of Microsoft Microsoft was officially established in 1975 with Bill Gates as its CEO. Since then the company has redefined the way businesses operate in the modern world. Microsoft has played a major… Microsoft Marketing Mix
Marketing Mix of Apple (extended to 7Ps) Apple is a renowned technology brand, recognized globally for its focus upon technological innovation, a premium product line, and great marketing. The visionary leadership of Steve Jobs helped… Apple Marketing Mix: 4P’s
Most of us can recall the famous ‘Hajmola Sir’ ad and that of Dabur Chyawanprash. For years, Dabur has remained the hallmark of good health for Indians. Years of marketing and television advertising combined with its brand image made it a familiar Indian name. Dabur, which was founded in 1884 has grown to become one of the foremost names in Ayurveda. It has acquired some other important brands including Fem care pharma during the course.
It achieved international expansion through strategic partnerships with key foreign brands. Dabur has continued on its growth spree and is aiming to acquire several more foreign brands to improve its presence there. Acquiring these brands can leverage its growth in the foreign markets since the government regulations are stricter there. Dabur had crossed the billion dollar turnover mark only in 2012. However, the Indian market has seen increased competition in the herbal products sector. Several other brands are competing with Dabur for market share including Zandu, Baidyanath, and Patanjali. Dabur should rather quicken its process of foreign acquisitions to tap the large customer base available overseas.
Dabur India SWOT Analysis and Marketing Mix