Panasonic Marketing Mix Panasonic Founder – Konosuke Matsushita. Brand Slogan – A Better Life, A Better World. Founded Year – 1918 in Osaka, Japan Introduction – Panasonic is a well known global consumer electronics company. However, it also operates in three other divisions apart from consumer electronics including housing, automotive and B2B. The brand is […]
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A Detailed look at the Marketing Mix of Axe and Its Marketing Strategy Axe Marketing Mix Unilever’s Axe is among the most well known men’s grooming brands of the world. It is among the best from the house of Unilever and enjoys high level of popularity and brand loyalty.  Axe sells in more than 90
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Coles Marketing Mix Coles is one of the leading names in the Australian retail industry. It deals in a large range of products and services. From fresh food to groceries, general merchandise, liquor and fuel, the brand deals in a large range of products. Apart from it the brand also deals in financial services. It
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American Express Marketing Mix American Express Company, with its consolidated subsidiaries is a global financial services company which offers products, insights and experiences that are made to enrich people’s lives and to help businesses become successful. Its main products and services include charge and credit cards and travel related services that are offered to consumers
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H&M (Hennes & Mauritz) Marketing Mix The fast fashion industry is growing fast and leading this industry are three names including Zara, Uniqlo and H&M. The three brands have taken three different approaches but are still successful and particularly Zara and H&M are market leaders. However, H&M’s price and
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SONY MARKETING MIX: 4P’s Sony, a conglomerate based in Tokyo, Japan, has a diversified business portfolio made of electronics, gaming, entertainment products and financial services. It is a leading brand in electronics industry and also the fifth largest manufacturer of televisions, as of 2016. In several regards Sony has been the leader in its industry,
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Marketing Mix and Marketing Strategy of Zara In a very short span of time, Zara has become a well-known name in the world of fast fashion. The reasons are affordability and style. While Zara is known for latest styles, it is also known for affordable fashion. Most people love designer clothes but hesitate to buy them
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Marketing Mix of Microsoft Microsoft was officially established in 1975 with Bill Gates as its CEO. Since then the company has redefined the way businesses operate in the modern world. Microsoft has played a major role in helping companies around the world achieve their full potential. It is ranked among the richest and most influential companies
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Marketing Mix of Apple (extended to 7Ps) Apple is a renowned technology brand, recognized globally for its focus upon technological innovation, a premium product line, and great marketing. The visionary leadership of Steve Jobs helped Apple establish itself as a market-leading technology brand. Now, under the leadership of Tim Cook, Apple has seen faster growth
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Dabur India SWOT Analysis and Marketing Mix Most of us can recall the famous ‘Hajmola Sir’ ad and that of Dabur Chyawanprash. For years, Dabur has remained the hallmark of good health for Indians. Years of marketing and television advertising combined with its brand image made it a familiar Indian name. Dabur, which was founded in 1884 has grown
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