BMW Marketing Mix
BMW Marketing Mix Introduction: BMW, the renowned premium vehicle brand, was founded in 1916 as BFW or (Bayerische Flugzeugwerke, AG). In 1917, it became BMW G.m.b.H. and finally BMW AG in 1918. Today, it is among the most successful luxury vehicle manufacturers in the world. The brand has maintained continuous focus upon innovation. It invests […]
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