MARKETING MIX

A Marketing Mix of Mini Cooper The production of Mini cars began in 1959. Since then several companies have owned Mini till it became a part of BMW’s product portfolio. BMW relaunched Mini in a new avatar in 2001-02. The production of last classic Mini took place in 2000. Since its relaunch in 2001, Mini […]

INTRODUCTION : Founded in 1984, the Great Wall Motors company is headquartered in Baoding, China. The company is involved in production and sales of automobiles and auto-parts. The main market of Great Wall Motors is China. It is also China’s largest SUV and pickup manufacturer. However, the brand is also planning its foray into the

Introduction: Lego is one of the leading names in the world of toys. It is a family owned brand whose foundation was laid by Kirk Kristiansen in 1932. What started as a small carpenter’s workshop has come a long way in these almost 85 years to become a global enterprise. Core product of the Lego

Introduction: – Intel is a leading chip producer with a global market presence. However, in the recent years, the company has changed its business model to shift it from PC centric to data centric. These changes have proved profitable for the brand and it has started showing in the form of growth in revenues and

Introduction: Oracle is a leading IT products and services provider.  It markets and sells its products and services to businesses of various sizes as well as government agencies and educational institutions. Apart from an entire range of cloud offerings, the brand also offers applications and infrastructure to help its customers worldwide. Oracle is a well

Marketing Mix of Alibaba Group Alibaba Group is a fast-growing e-commerce and cloud player based in China. The head office of Alibaba Group is in Shenzhen, China and it is led by founder Jack Ma. The company has seen fast growth in its e-commerce business in recent years. Apart from that, the cloud revenue of

Introduction: Huawei was founded in 1987. It is a China based leading global information and communication technology and solutions provider. Apart from that it is a leading player in the smartphone industry which has maintained its position among the top three smartphone brands consistently. Huawei’s growth is a result of its focus on technological innovation

Introduction:- Harley Davidson is a leading premium motorcycle brand hat enjoys strong recognition in most corners of the world. It’s known all over the world for its high-performance and heavyweight motorcycles. The luxury motorcycles made by Harley Davidson are known for both their style and technology. The motorcycle brand was founded in 1903. It is

INTRODUCTION Old spice is one of the most well known brands in the portfolio of Procter and Gamble. It became a part of the P&G family in the year 1990 when P&G acquired it from Shulton company. The earliest Old Spice product was released in 1937. In 1990, P&G bought the old spice fragrances, skin

Introduction: Gap Inc is a leading global apparel retail company that sells  apparel, accessories, and personal care products for men, women, and children. The brands in its portfolio include Old Navy, Gap, Banana Republic, Athleta, Intermix, and Hill City. Its large portfolio of distinct brands also gives it a strong and distinct competitive advantage. Gap