MARKETING MIX

A brief introduction to Flipkart ( Indian e-commerce website) Flipkart is an Indian E-commerce website that was launched in 2007 by two IIT alumnus named Sachin Bansal and Binny Bansal, who formerly worked for the international e-commerce brand Amazon. Like Amazon, Flipkart also started with selling books and slowly expanded the line of products sold […]

Founded in 1883 and incorporated in 1902, the Kroger Company is among the leading retail brands in the world. Kroger operates 2,757 supermarkets under various banners in 35 States of the US as well as the District of Columbia. Of all the supermarkets that Kroger operates 2,270 have pharmacies and 1,567 have fuel centers. The

AT&T is among the leading telecommunications companies based in the United States. In the last few years, the company has made some strategic investments based on the changing market dynamics and consumer demographic changes which have started bearing results. However, the business of AT&T is not limited just to the United States but also spans

Allstate Corporation is a leading insurance provider in the United States that offers an extensive range of insurance covers for various consumer segments and their different needs. The company conducts its business through Allstate Insurance Company, Allstate Life Insurance Company, and other subsidiaries. The number of Allstate’s proprietary policies is higher than 113 million and

Facebook is a leading social media company founded by Mark Zuckerberg in the year 2004. In around 16 years of existence, the company has enjoyed very sharp growth and boasts of a user base of more than 2.5 billion monthly active users from around the globe. Apart from connecting with others and forming communities, social

Volvo is one of the leading automobile manufacturers with a global presence. The company makes and sells a large range of products including cars, buses, trucks, SUVs, and crossovers. Its focus on technological innovation and product quality has helped the band grow its popularity faster around the globe. It has maintained its global presence through

Introduction General Motors is among the leading automobile brands in the world with a strong global presence. The company is also a leading player in the US market where it enjoys the highest market share of all the auto brands. It builds and sells trucks, crossovers, cars and automobile parts worldwide. GM has divided its

Volkswagen is among the largest auto manufacturers in the world with a strong global presence. The company has its headquarters in Wolfsburg, Germany. Its main production plant is also located there. The portfolio of Volkswagen includes 12 brands and more than 70 different models. It has brought products in every major segment and nearly all

The Audi Group that includes the Audi, Lamborghini and Ducati brands is among the most recognized manufacturers of premium automobiles, supercars, Super SUVs and sporty motorcycles. Audi is among the best selling premium car brands in the world and a part of the brand portfolio of Volkswagen Motors. A globally famous car brand, Audi has

Company Name Paypal Holdings Inc. Industry Served  Digital Payments Markets served Global (200 countries) Headquarters SanJose, California, United States. Founded Founded in 1998. July 2015 (incorporated in Delaware.) Founders Ken Howery, Luke Nosek, Max Levchin, Peter Thiel, Yu Pan, Russel Simmons, Elon Musk. CEO Dan Schulman Net Revenue (2018) $15.45 billion Net Income (2018) $2.06