BUSINESS

How customer service shapes customer experience

 Introduction The role and importance of customer experience as a part of marketing has grown industrywide. Now, more and more businesses are thinking of customer experience and focusing on the entire customer journey to offer their customers the best possible experience. They are investing in data, analytics as well as several marketing tools including marketing […]

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Nike business model

Introduction: Nike (NASDAQ: NKE) is a leading brand of sports shoes, apparel, and equipment. Incorporated in 1967, under the laws of the State of Oregon, Nike is the largest seller of footwear and apparel globally. Apart from its branded retail stores, the company also sells its products online and through independent distributors. However, Nike does

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INTEL PESTEL ANALYSIS

Intel is a leading technology brand known worldwide as a chipmaker and recognized by its Intel inside logo. Due to growing competition and fast changes in the technology industry, Intel decided to make changes to its business model to grow its competitive strength. From being a PC-centric business, it has changed its model and transitioned

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Nike Mission statement:

A brief analysis of Nike’s Mission Statement Nike is the champ of the sports shoe and apparel industry. The company has acquired impressive growth globally through consistent focus upon quality and customer experience. As a sports brand, Nike has created a distinct position for itself in the global market through excellent marketing as well. The

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Factors Driving the Efficiency of FEDEX Global Delivery Network

FEDEX is a leading global shipping company with a network that reaches and serves customers across 22 countries. The company was incorporated in Delaware in 1997. A  distinguished global network with the world’s largest all-cargo airline is the man strength of FEDEX. The FEDEX global network includes 670 aircraft, 5,000 hubs and facilities, and 180,000

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