BUSINESS

Prudential Mission, Vision and Core values: An Analysis   Prudential financial is one of the Fortune 500 financial companies.  Today, it is among the largest financial institutions of USA, Asia, Europe and Latin America. The brand has 4900 employees globally and 1.299 Trillion dollars of assets under management.  The financial brand has been in business […]

Coca Cola VRIO Analysis (sources of competitive advantage) Coca Cola is a soda beverages brand known for its large product range, global popularity and presence. The leading soda beverages brand is a global player that sells across more than 200 nations.  It also has a global distribution network which enables it to run a global

Apple I-phone swot analysis In the first quarter of 2017, Apple sold 78.29 million I-phones, creating revenue of $54.378 billion. Compared to Apple’s performance in the same quarter last year, this is a rise of 5 percent. This performance is exemplary and it shows that I-phone 7 has been given a warm welcome by the

Bombardier is a leading maker of planes and trains. It operates in four primary segments – business aircraft, commercial aircraft, aerospace and engineering services and transportation.  The company provides efficient and sustainable transportation solutions.  The brand is a global leader in mobility and innovation. It produces some industry leading models of commercial and business aircrafts.

Micro-Environmental Factors in Business The microenvironment of a business includes the factors in the immediate area of operation affecting its performance and decision making freedom. They include competitors, customers, distribution channels, suppliers, and the public. These factors affect the performance of the business in several ways and understanding them is important for strategy formulation. It

Effect of Macro-environmental factors on fashion retail industry There are several macro-environmental factors affecting the fashion retail industry. While businesses and brands in this industry do not have a significant degree of control on these factors, they must adapt to them to remain competitive and be successful. Industry has seen major changes occurring in the

Five Forces Analysis of Fashion Retail Industry The fashion retail landscape has grown highly competitive in the 21st century. While there are a large number of brands, several of  them provide relatively similar products. The market has grown densely populated with fashion brands and still new brands can enter the market with new concepts. There

Psychographic Factors’ Effect on Consumer Behavior You must have heard of psychographic segmentation already. It is a kind of segmentation used by marketers to group their target customers into distinct categories based on their lifestyle, personality characteristics and other similar or related factors. All these factors are of immense importance in marketing because our purchasing

Effect of Demographic Factors on Consumer Behavior Several factors affect consumer behavior. It differs from person to person based on his age, income, sex, education and marital status. You can easily notice the difference between the buying decisions and consumer behavior of two different people from different economic groups. A person with high income level makes

SWOT Analysis of Dunkin Donuts Dunkin Donuts is among one of the leading Quick Service Restaurant brands of the world with its more than 20,000 points of distribution operational in more than 60 countries globally. The brand serves hot and cold coffee as well as hard serve ice cream. The hundred percent franchised business model