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Alibaba Sales and Marketing Expenses

The chart above displays the sales and marketing expenses of Alibaba Group from 2015 to 2022 in millions of US dollars.

The sales and marketing expenses of Alibaba Group (NYSE: BABA) have continued to surge with its increasing revenue. In 2022, the company spent $18.9 billion on sales and marketing compared to $12.4 billion in the prior year.

Alibaba group sales and marketing expenses 2011-2022

YearSales and marketing costs (RMB million)Sales & Marketing costs ($million)
2022¥119,799$18,898
2021¥81,519$12,442
2020¥50,673$7,156
2019.¥39,780$5,928
2018.¥27,299$4,352
2017.¥16,314$2,370
2016.¥11,307$1,753
2015.¥8,513$1,373
2014.¥4,545 
2013.¥3,613 
2012.¥3,058 
2011.¥3,154 

The sales and marketing expenses of Alibaba group increased sharply in 2021 compared to the previous year. The company spent $12,442 million (¥81,519 million) on sales and marketing in 2021 compared to $7,156 million (¥50,673 million) in 2020.

Sales and marketing expenses of Alibaba group in fiscal year 2019 were RMB39,780 million (US$5,928 million), or 11% of revenue, compared to RMB27,299 million, or 11% of revenue, in fiscal year 2018.