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Alibaba group revenue from digital media & entertainment

The chart above displays the net revenue of Alibaba group from its digital media and entertainment segment.

The largest segment of Alibaba group’s business based on net sales is its ecommerce segment, followed by cloud business and digital media and entertainment. In 2022, the company generated $5.091 million from digital media and entertainment compared to $4,760 million in the prior year.


Digital Media and Entertainment Revenue of Alibaba Group 2015-2022

Amounts are in millions.

YearDigital media and entertainment revenue (RMB Million)Digital media and entertainment Revenue ($ million)
2022¥ 32,272$5,091
2021¥31,186$4,760
2020¥29,094 
2019¥24,286 
2018¥19,564$3,119
2017¥14,733$2,141
2016¥3,972 
2015¥2,191 

Alibaba group’s revenue from digital media and entermltainment in 2021 remained 4% of the company’s net revenues in 2021 compared to 5% in 2020. Its revenues from digital media and entertainment was RMB 31,186 million in 2021 compared to RMB 29,094 million in 2020. The company generated $4,760 million in net revenues from digital media and entertainment in 2021. 

(Beginning on April 1, 2020, Alibaba reclassified revenue from our self-developed online games business, which was previously reported under the innovation initiatives and others segment, as revenue from digital media and entertainment segment because it has moved beyond the incubation stage.)

Revenue of Alibaba group from Digital media and entertainment grew to RMB 24,077 million or $3.6 bn in 2019.