Ford Motors is one of the leading automobiles brands in the world with an extensive global presence. Apart from a large product portfolio, the company is also known for its focus on innovation and customer… Ford Motors generic and intensive growth strategies
Toyota is a leading global automobile brand based in Japan. The company has managed a strong international presence through its large sales and distribution network and has achieved high popularity worldwide through a continuous focus… Toyota Generic and Intensive Growth Strategies
IKEA is a leading global brand of home furnishing products. The company sells stylish home furnishing products that appeal to the taste of the modern people at affordable costs. The main factors behind the popularity… IKEA Value Chain Analysis
Pepsi is one of the two leading brands in the soda industry with a global presence and strong global sales and distribution network. Apart from being a highly competitive brand of nonalcoholic beverages and snacks,… Pepsi Value Chain Analysis
IKEA’s sustainable competitive advantage comes from several sources including but not limited to operational efficiency, brand image, strong supplier network, large product line, and cost leadership. As a home furnishing brand, IKEA has grown into… what are IKEA’s sources of competitive advantage
IKEA is a leading home furnishing brand with a strong international presence and a huge customer base. However, apart from being a brand of affordable home furnishing products, IKEA is also an innovative brand that… How does IKEA manage to keep prices low
British Airways is among the leading airlines companies based in the UK. It is owned by the International Airlines Group and operates a fleet of more than 300 aircraft. British Airways is also among the… British Airways Pestel Analysis
Distinction between Industrial Products and Consumer Products Marketers have classified products into two groups based on the types of customers who buy them. These two classifications are consumer products and industrial products. Consumer products are… Industrial products, types, and characteristics
Every day you come across hundreds of advertisements from insurance brands. Several of them are a bit scary and several are very funny. However, there is always an abundance of insurance advertisements on every medium… Why the insurance brands advertise too much
Based on the type of customers, products are classified into two categories which include consumer products and industrial products. The consumer products are the products that people buy for personal consumption. The consumer products have… Consumer Products, types and characteristics