For marketers, one crucial step in marketing is defining their target audience or customer demographics. Understanding your audience is critical to creating great marketing strategies and winning amid a high competition level in the global… Difference between the Millennials and Gen Z in terms of marketing and consumer behavior
Marketers use various methods to affect the consumers’ purchasing behavior. Advertising is one of the most common methods used to grow customer base and drive higher sales by persuading customers to buy from a specific… Rational and emotional appeals in advertising
SONY is a famous brand known worldwide for its PlayStations and much more, including televisions and cameras. However, the company has kept losing its attractiveness in key areas. Its market share declined, and sales of… A discussion of factors behind SONY’s decline in key areas
SWOT ANALYSIS OF KIA MOTORS An Introduction: Based in Seoul, South Korea, Kia Motors is a leading name in the world of mobility known for its safe, reliable, and stylish automobiles. Hyundai holds one-third ownership… KIA MOTORS SWOT ANALYSIS
Even today, coronavirus cases are popping up across the U.S. and abroad. As a result, the travelers in the U.S. who have their passports ready remain grounded. There are still countless countries with restrictions on… COVID-19 and the travel industry
The real estate market has grown fiercely competitive. Real estate companies, agents, and marketers depends can be successful only if they market their products and services the right way. It is the era of digital… Digital Marketing Ideas for the Real Estate Industry
The resources and capabilities of a company are its drivers of competitive advantage. Nearly all that a business owns can be classified as a resource or capability. By understanding the resources and capabilities of different… VRIO Analysis of SONY
Tokyo, Japan-based SONY corporation, is a leading name in consumer electronics, gaming, and entertainment. The company has a diversified product portfolio and sells in many markets across the globe. SONY is also a leader in… Business Analysis of SONY Corporation
SONY corporation is a leading manufacturer of consumer electronics, gaming products, music, and movies. The company has a highly diversified product portfolio including a large range of products catering to diverse customer segments’ needs. The… BCG Matrix of SONY Corporation
About SONY – Company Name SONY Corporation Industries served Consumer Electronics, Imaging and Sensing. Movies, Music. Founded 1946. Japan. Founder Masaru Ibuka Headquarters Minato City, Tokyo, Japan. CEO Kenichiro Yoshida Employees (March, 2020) 111,700 Net… SONY SWOT ANALYSIS 2021.