Consumer behavior is affected by several factors including economic, cultural, psychological, and personal factors. According to Wikipedia, consumer behavior involves all activities associated with the purchase, use, and disposal of goods and services, including the… Personal factors affecting consumer behavior
CONTENTS:PRIMARY DATA DEFINITIONSECONDARY DATA DEFINITIONDIFFERENCES BETWEEN PRIMARY AND SECONDARY DATA Understanding the Differences between Primary and Secondary data Data collection is an important part of market research. Whether for understanding complex issues or answering questions… Primary versus secondary data
CONTENTS: RESEARCH APPROACHES FOR GATHERING PRIMARY DATAOBSERVATIONAL RESEARCHSURVEY RESEARCHEXPERIMENTAL RESEARCH Researchers rely on data and information to answer questions, understand specific issues, or for hypotheses testing. They can obtain the data from the subjects directly… Research approaches for gathering primary data
CONTENTS: FIVE CORE MARKETPLACE CONCEPTS.NEEDS, WANTS, AND DEMANDS.MARKET OFFERINGS.VALUE AND SATISFACTION.EXCHANGE RELATIONSHIPS.MARKETS. Understanding the marketplace and customers is critical to winning in today’s highly competitive market environment. The leading companies invest heavily in this area… WHAT Are the five core marketplace concepts
What are the major trends and forces changing the marketing landscape in an age of relationships? The world of marketing has undergone a significant transformation in less than a decade. It is being shaped and… Major trends and forces changing the marketing landscape
Discussion Questions from Orwell’s 1984 Chapter One. Contents: Winston’s primary character traits and supporting quotes. Significance of Winston’s Journal and writing in Oceania. Purpose of the telescreen Two minutes hate O’Brien’s character and Winston’s feelings… Orwell’s 1984 – Chapter One Questions
The three largest cloud players in the industry include Amazon AWS, Microsoft Azure, and Google Cloud. Following the Covid-19 pandemic, the shift towards digital technology has accelerated leading to more and more companies utilizing cloud-based… Revenues of largest cloud players in 2020
In a previous post, I have discussed the purchasing decision process of individual buyers. In this post, I will discuss how the business buyers make their purchasing decisions and the steps involved in the decision… How do the business buyers make buying decisions?
Every marketer wants his new product to be successful. However, several factors influence the adoption rate of the innovation. Some products can gain acceptance overnight. For others, it may be difficult to win the market and… Product characteristics and their impact on rate of adoption
The QSR industry globally is populated by several small and big brands. Apart from the industry-leading global brands like McDonald’s, KFC, Domino’s, Burger King, Subway, and others, there are several local brands catering to local… Which factors affect demand and popularity in the QSR industry?