Products designed with the needs and wants of the target market in mind are mostly easier to sell. Such products also require less investment in marketing. However, people’s needs and wants change with time and… Product lifecycle extension strategies
How does the marketing mix and strategy change at each stage of the product life cycle? Each product has a life cycle which includes four stages. These stages are introduction, growth, maturity and decline. As… Marketing Mix and Strategy at Various Stages of Product Life Cycle
Channel intermediaries, also known as distribution or marketing intermediaries, or middlemen play a crucial role in a company’s distribution channel. They make it possible for the company to distribute its products to the customers without… Channel Intermediaries And Their Types
What is repositioning? Positioning is the process of creating the right place or position for your product in the mind of your target customers. It helps identify the distinctive position that your product will occupy.… What is repositioning in marketing?
Businesses across various industry sectors maintain a heavy focus on marketing. Every year businesses all over the world spend a fortune on marketing and promotions. They do everything to beat the competition including promoting their… common types of positioning in marketing
Personality is an important factor that affects various aspects of our lives and our personal satisfaction as well as success. It has been linked to various things including performance, buying behavior, leadership, and the achievement… Measuring Personality types and personality traits
What are the steps in the market positioning process? Market positioning is a key step to help your product reach the right target market and achieve the expected success. It is a crucial step that… Outline the steps in the positioning process
The interrelationship between positioning and differentiation in marketing Positioning and differentiation are two different but closely related topics in marketing management. They are connected in some important ways. Sometimes differentiation can lead to effective positioning.… How are positioning and differentiation interrelated
McDonald’s: An Introduction McDonald’s is among the world’s largest fast-food chains with operations spanning 119 countries across the globe. At the end of 2020, the company was operating 39,198 restaurant stores across the globe of… A Pestel analysis of McDonald’s
In a previous post, we have discussed the internal factors that can affect organizational culture. However, just like those internal factors there are several external factors too which can have a profound impact on the… Discuss the external factors that can affect organizational culture.