In this post, we are going to conduct an analysis of Apple Inc, the world’s largest technology business with a strong global presence and offering a nice range of market leading technological products and services.… Business Analysis of Apple
Psychographic segmentation is concerned with the psychological aspects of consumer behavior. It segments consumers based on psychological characteristics including personality, lifestyle, social status, activities, interests, opinions, and attitudes. While it is a more complex process… Psychographic segmentation
In this post, we will discuss geographic segmentation and its examples. We will also discuss the pros and cons of geographic segmentation and how marketers can use geographic data to improve customer experience. Companies need… Geographic segmentation in marketing: Definition, examples, pros and cons
In this post, we will define the freemium business model with examples and discuss its advantages and disadvantages or pros and cons for businesses. We will also discuss methods to make this model work and… Freemium business model: Definition, advantages, and disadvantages
In this post, we will highlight the importance of market segments for businesses in terms of marketing and sales, define market segments and its types, and how businesses can identify the relevant market segments to… Identifying market segments and types of market segments
In this post, we will discuss examples of demographics and how useful demographic data is for businesses and how they can use this data for brining improved products and services to the market. Demographics are… Demographics examples and use for businesses
In this article, we will define demographics, with examples and explain ways of collecting demographic data. We will highlight the importance of demographics in terms of business marketing, and decision making as well as their… What are demographics? Applications of demographic data
In this article, we will discuss the basic elements of inventory management and inventory control and the difference between the two processes. While inventory management and inventory control may sound similar and are often mistaken… Inventory management versus inventory control
Inventory turnover refers to the period that passes from the day an item is purchased to the day it is sold. One complete turnover denotes that the company sold the stock it purchased except the… Inventory Turnover Ratio
In this post, we will discuss planning, its advantages for businesses including operational and financial benefits as well as the limitations which affect planning and its impact on business success. Why should businesses plan? Planning… Advantages and limitations of planning