A safer medium of exchange – Bitcoin Created in 2009 by Satoshi Nakomoto, Bitcoin is an alternative for currency. Most important thing about it is that you can anonymously transact using bitcoin. If you are… Bitcoin – value and anonymity
A PESTEL Analysis of the Fast Food Brand McDonald’s McDonald’s is the leading brand in the QSR industry with a strong presence in a large number of international markets. The company is run mainly… McDonalds PESTEL analysis
Diversity and Inclusion: Apple’s Game changing HR policy HR and HR policies both were once secondary to every other thing inside the organization. The situation has changed in the 21st century. The last decade has been… Diversity at Apple: How the technology giant encourages diversity and inclusion?
How IKEA overcame the cultural challenge? Culture is a major factor that affects all businesses. However, for those operating overseas, it is a bigger challenge. Every business wants to grow large overnight and still, when trying to sell in… Challenge of Culture in Marketing: The IKEA Experience
Compare and contrast business-to-business (B2B) and business-to-consumer (B2C) e-commerce in terms of security, SCM monitoring, and performance enhancement. Commercial transactions are of two types – B2B and B2C. The two arrangements differ in many terms.… B2B Versus B2C in terms of security, SCM monitoring, and performance enhancement.
The Importance of Marketing for NGOs. Marketing is important for just any brand. All of them have to serve their target markets. However, marketing serves several more purposes apart from helping you promote your business… Why marketing is important for an NGO?
Major worldviews: How human consciousness sees the world? There is an ancient Indian tale. Six blind men went to see an elephant. Each one grabbed it from the wrong end. So, none could draw a… Major Worldviews: How we see our world
Difference between the B2B and retail marketing strategies Retail marketing is vastly different from B2B marketing. Both employ different strategies. In retail marketing the focus is on smart, aggressive and consistent conversion of the customers… Retail Versus B2B Marketing
The Art and importance of Persuasive Writing Persuasive writing is intended to persuade the reader and not inform him. However, persuasion is a difficult task and therefore focus must remain on building an infallible argument.… How to write persuasively?
Managing a multi-generational workforce strategically In most companies, there are at least two to three generations of employees working together. Generational diversity has its benefits only if companies manage it strategically. Ageing of the employees has… Managing a multi-generational workforce