Marketing Mix and Marketing Strategy of Zara In a very short span of time, Zara has become a well-known name in the world of fast fashion. The reasons are affordability and style. While Zara is known… ZARA Marketing Mix and Marketing Strategy
Marketing Mix of Microsoft Microsoft was officially established in 1975 with Bill Gates as its CEO. Since then the company has redefined the way businesses operate in the modern world. Microsoft has played a major… Microsoft Marketing Mix
An analysis of Mission and Vision statements of Lenovo Lenovo, incorporated in 1988 was born as Beijing Legend Computers in 1984. It became the top PC vendor in 1999 and in 2003, it became the world’s leading PC company and… Lenovo Mission and Vision: An Analysis
Marketing Mix of Apple (extended to 7Ps) Apple is a renowned technology brand, recognized globally for its focus upon technological innovation, a premium product line, and great marketing. The visionary leadership of Steve Jobs helped… Apple Marketing Mix: 4P’s
Most global companies have understood the importance of Human Resource management for being successful. Human resource management has become central to excellent performance. The more skilled and well managed a company’s staff is, the easier… HR management at Coca Cola: Performance Management and Innovation
Risks of Suggestive Advertising Advertising is generally viewed as an activity whose purpose is to generate sales and profits. However, this is a limited view because advertising serves a larger purpose. Not all advertisements are meant to lure… Dangers of Suggestive Advertising
Understanding the Five Forces Model by Michael E Porter Michael E Porter developed the Five forces Model in 1980. There are five important forces at the core of this model. Porter showed these forces were… Porter’s Five Forces Model
Starbucks Value Chain Analysis The concept of Value Chain was introduced by Michael E. Porter of Harvard Business School. Value chain covers the entire range of activities included in the process of bringing a product… Porter’s Value Chain Analysis of Starbucks
Automobiles Industry Value Chain Analysis Value chain covers the entire range of activities from the conception of the product to its final delivery into the hands of a customer. In case of the companies involved… Value Chain Analysis of the Automobiles Industry
Apple Inc. Five Forces Analysis Porter’s Five Forces model is an analytical tool that was named after its developer Michael E Porter. Porter developed this model in 1980 and since then it has come to… Porter’s Five Forces Analysis of Apple Inc.