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GAP Advertising Expenses

The chart above displays the advertising expenses of Gap Inc from 2010 to 2022 in millions of US dollars. The company spent $1,039 million on advertising in 2022 compared to $1,115 million in 2021. Its total net sales declined in 2022 compared to the prior year and the company incurred a net loss of $202 million.

Advertising Expenses of Gap Inc 2008-2022

Amounts in million dollars.

YearAdvertising Expenses ($million)
2022$1,039
2021$1,115
2020$816
2019$687
2018$650
2017$673
2016$601
2015$578
2014$639
2013$637
2012$653
2011$548
2010$516
2009$513
2008 $435 

Gap is a leading US based fashion retailer with an impressive presence in several corners of the globe through online and offline channels. The first Gap Store opened in 1969.

2022: Gap spent $1,039 million on advertising in 2022 compared to $1,115 million in 2021. The total net sales of Gap Inc in 2022 remained $15,616 million compared to $16,670 million in 2021. Gap incurred a net loss of $202 million in 2022 compared to a net profit of $256 million in 2021.

2021: In 2021, GAP invested $1,115 million in advertising and promotions compared to $816 million in 2020.

Advertising expenses of  Gap Inc in 2018 was $650 million, a decrease of $23 million from previous year. In 2017, the company spent $673 million on advertising.