Every day you come across hundreds of advertisements from insurance brands. Several of them are a bit scary and several are very funny. However, there is always an abundance of insurance advertisements on every medium… Why the insurance brands advertise too much

Branding has become very common in today’s society. There is hardly a product in the market that does not carry a brand name. Every product that you buy from salt to Cola and automotive parts… Benefits of Branding for Consumers, Suppliers, and the Society

Email marketing is a highly cost-effective, targeted and flexible method of online marketing. It can be scaled as per the marketer’s need and can help you reach both large and small consumer segments as per… Challenges of Email Marketing

Doing business globally can be a lucrative idea and most big businesses aspire to market and sell to a global audience rather than remain limited to their domestic markets. Companies also need to sell to… Main Risks Involved in International Business and Marketing

People come across hundreds of advertisements on a daily basis whether they are watching television, reading a newspaper or magazine or traveling. Whether you are at home or outside, you are exposed to a large… Three Main Advertising Objectives

Contents The Nine elements of communication Sender Encoding Message Media Decoding Receiver Response Feedback Noise Communication is an integral part of our lives. From personal life to the workplace, and in public life, effective communication… Nine Elements of Communication

What is Email Marketing? Email marketing is a form of direct marketing where a business or marketer uses email to promote products, services, offers or shares material meant to grow brand awareness. Email marketing is… Advantages and Disadvantages of email marketing

Maintaining your business success begins with finding leads to engage with and sell to. This calls for you to put together a great idea. You’ll then need to develop it into an actual product that… How Targeted Audiences Make You a Successful Business

Walmart’s use of social media for customer engagement and marketing. Social media has become one of the main channels of marketing, promotional campaigns and customer engagement for most brands. However, retail brands are also using… Walmart Social Media Marketing strategy. 

How Can Marketing Improve The Success Of Your Business? When you want to improve how your company functions, you should use as many marketing tactics as possible. Marketing can change the way you manage your… How Marketing Can Help Your Company Find More Success