MARKETING

Main Risks Involved in International Business and Marketing

Doing business globally can be a lucrative idea and most big businesses aspire to market and sell to a global audience rather than remain limited to their domestic markets. Companies also need to sell to foreign customers for several more reasons like increased competition in their domestic markets, market saturation, need for growth and extra

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Walmart Social Media Marketing strategy. 

Walmart’s use of social media for customer engagement and marketing. Social media has become one of the main channels of marketing, promotional campaigns and customer engagement for most brands. However, retail brands are also using them for customer service and feedback. The growth of social media channels brought several new opportunities for retailers making it

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