This article aims to highlight the global strategies used by the Lego Group for market entry and expansion. It provides a detailed overview of Lego’s global strategies through the help of BCG Matrix, VRIO Analysis,… Global Marketing Strategies of Lego
Resources and capabilities are drivers of competitive advantage for businesses. The business industry has grown highly competitive in the 21st century driven by technological advancement as well as increased economic activity, the rise of the… What is VRIO Analysis?
Advertising is commonly seen as a business activity aimed at demand creation. However, there are several more benefits of advertising for businesses, customers, and society. Every day people come across hundreds of ads while commuting,… Benefits of advertising for businesses and customers.
Walmart is the largest retail brand based in the US that has enjoyed enormous growth during recent years driven by a growing international footprint and increased focus on e-commerce and customer service. As a leading… 5C Analysis of Walmart
Facebook apart from being a leading social media network is also the favorite stop of social media marketers. It affords immense reach, a very large audience, and competitive pricing apart from great technological features that… Facebook VRIO Analysis
Holistic Marketing definition Holistic Marketing Components Internal marketing Integrated Marketing Relationship Marketing Socially Responsible Marketing Performance marketing Advantages of holistic marketing The face and form of marketing have changed a lot in the twenty-first century.… Holistic marketing and its components
Jaguar Land Rover’s new Land Rover Defender commercial sparked a lot of interest taking the audience to a behind the scenes tour of the sets of the latest Bond movie, ‘No Time to Die’ where… New Land Rover Defender television commercial
Your business is open and running well but you wish that you could get your name out to more customers who might be interested in what you sell. There are many avenues you can take… Six Steps To Marketing Your Company
What is the Promotion Mix? The Marketing Communications Mix or the Promotion Mix is a set of various marketing tools that a company or marketer utilizes to achieve its marketing and promotional objectives. An optimized… Promotion Mix
Distinction between Industrial Products and Consumer Products Marketers have classified products into two groups based on the types of customers who buy them. These two classifications are consumer products and industrial products. Consumer products are… Industrial products, types, and characteristics