MARKETING

This article aims to highlight the global strategies used by the Lego Group for market entry and expansion. It provides a detailed overview of Lego’s global strategies through the help of BCG Matrix, VRIO Analysis, external environment analysis, and a brief marketing mix of the company. The article also highlights the marketing strategies employed by […]

Resources and capabilities are drivers of competitive advantage for businesses. The business industry has grown highly competitive in the 21st century driven by technological advancement as well as increased economic activity, the rise of the middle class, and the growing buying power of the customers worldwide. While all these factors have kept intensifying the level

Advertising is commonly seen as a business activity aimed at demand creation. However, there are several more benefits of advertising for businesses, customers, and society. Every day people come across hundreds of ads while commuting, while sitting before the television, when searching online, and while shopping. Most of these ads are laid by businesses to

Walmart is the largest retail brand based in the US that has enjoyed enormous growth during recent years driven by a growing international footprint and increased focus on e-commerce and customer service. As a leading retail brand, Walmart’s competitive advantage has been attributed to its EDLP pricing strategy which has remained the primary driver of

Facebook apart from being a leading social media network is also the favorite stop of social media marketers. It affords immense reach, a very large audience, and competitive pricing apart from great technological features that make it easier for marketers to reach their desired customer segments throughout the world. Facebook has seen rapid growth in

Holistic Marketing definition Holistic Marketing Components Internal marketing Integrated Marketing Relationship Marketing Socially Responsible Marketing Performance marketing Advantages of holistic marketing The face and form of marketing have changed a lot in the twenty-first century. Apart from growing digitalization and the advancement of digital marketing tools, the approach to marketing has also changed a lot.

Jaguar Land Rover’s new Land Rover Defender commercial sparked a lot of interest taking the audience to a behind the scenes tour of the sets of the latest Bond movie, ‘No Time to Die’ where Defender performs breathtaking stunts in a chase sequence.  The new Defender has already been winning hearts since it was first

Your business is open and running well but you wish that you could get your name out to more customers who might be interested in what you sell. There are many avenues you can take to market your company that will bring in the clients you are looking for. However, narrowing down the options that

What is the Promotion Mix? The Marketing Communications Mix or the Promotion Mix is a set of various marketing tools that a company or marketer utilizes to achieve its marketing and promotional objectives. An optimized promotion mix helps target the right audience efficiently and effectively. Marketers can decide upon the right mix of tools to

Distinction between Industrial Products and Consumer Products Marketers have classified products into two groups based on the types of customers who buy them. These two classifications are consumer products and industrial products. Consumer products are the products people buy for personal consumption. On the other hand, industrial products are bought for further processing or use