Marketing is one of the most crucial functions inside any organization. Most large organizations appoint a CMO (Chief Marketing Officer) or a global marketing officer to head the marketing department. As the industry has evolved… A discussion of the role and responsibilities of the CMO

CONTENT VRIO Analysis Adidas VRIO Product quality Product range Marketing Manufacturing Customer experience Digital technology Brand image HR & Organizational culture Adidas (ETR: ADS) is a leading brand of sports shoes and apparel and among… VRIO Analysis of Adidas

CONTENTS: About Nike What is VRIO? A VRIO Analysis of Nike Brand Image Marketing Customer experience Product innovation Product range Product quality Technology Manufacturing capabilities A few last words About Nike: Nike (NYSE: NKE) is… VRIO analysis of Nike

Small businesses can often find it challenging to build a brand due to their limited resources and budgets. However, the industry is full of such examples where entrepreneurs started businesses from scratch, which later became… Positioning and branding a small business

CONTENTS: RESEARCH APPROACHES FOR GATHERING PRIMARY DATAOBSERVATIONAL RESEARCHSURVEY RESEARCHEXPERIMENTAL RESEARCH Researchers rely on data and information to answer questions, understand specific issues, or for hypotheses testing. They can obtain the data from the subjects directly… Research approaches for gathering primary data

CONTENTS: FIVE CORE MARKETPLACE CONCEPTS.NEEDS, WANTS, AND DEMANDS.MARKET OFFERINGS.VALUE AND SATISFACTION.EXCHANGE RELATIONSHIPS.MARKETS. Understanding the marketplace and customers is critical to winning in today’s highly competitive market environment. The leading companies invest heavily in this area… WHAT Are the five core marketplace concepts

What are the major trends and forces changing the marketing landscape in an age of relationships? The world of marketing has undergone a significant transformation in less than a decade. It is being shaped and… Major trends and forces changing the marketing landscape

In a previous post, I have discussed the purchasing decision process of individual buyers. In this post, I will discuss how the business buyers make their purchasing decisions and the steps involved in the decision… How do the business buyers make buying decisions?

Every marketer wants his new product to be successful. However, several factors influence the adoption rate of the innovation. Some products can gain acceptance overnight. For others, it may be difficult to win the market and… Product characteristics and their impact on rate of adoption

Buying behavior can vary greatly from product to product, based on the level of involvement and degree of differences from brand to brand. For example, buying behavior for milk, toothpaste or bread will be different from… Buying Decision Behavior and Its Types