MARKETING

Businesses of all sizes use social media for promotions, customer engagement and increase sales. The role of social media in terms of business marketing and customer engagement has continued to grow. Now businesses of all sizes including big and small maintain social media accounts to reach their customers and grow brand awareness. However, the role […]

Today’s buyers are more informed and empowered compared to a decade ago. They have access to all the information they need to make a well-informed purchase. It is why the approach to marketing has also changed a lot. Rather than the use of techniques to push sales, the focus is on engaging the customer at

AIDA: Attention, Interest, Desire, Action. It is important for both firms and marketers to understand customer journey and their buying decision behavior to successfully attract and retain customers. While there are several models in marketing to guide marketers in this regard, the AIDA model is among the most effective ones to create an effective marketing

Advertisements play a critical role in helping businesses expand their market share and find faster growth. They help create demand and grow brand awareness. Understanding the various elements of advertising helps business managers learn about the limitations and capabilities of advertising and create better promotional campaigns. It is critical for marketing managers to know about

Products designed with the needs and wants of the target market in mind are mostly easier to sell. Such products also require less investment in marketing. However, people’s needs and wants change with time and as the needs and wants of the target market change, companies also need to update or replace their product to

What is repositioning? Positioning is the process of creating the right place or position for your product in the mind of your target customers. It helps identify the distinctive position that your product will occupy. Effective positioning helps find success faster. While positioning is very important for your brand/product to be successful, it is also

Businesses across various industry sectors maintain a heavy focus on marketing. Every year businesses all over the world spend a fortune on marketing and promotions. They do everything to beat the competition including promoting their products heavily through digital channels and social media. According to Statista, companies in the North American region spent $296.4 billion

What are the steps in the market positioning process? Market positioning is a key step to help your product reach the right target market and achieve the expected success. It is a crucial step that ensures that your product reaches the right target audience and finds acceptance. However, creating the right positioning and differentiation strategy

The interrelationship between positioning and differentiation in marketing Positioning and differentiation are two different but closely related topics in marketing management. They are connected in some important ways. Sometimes differentiation can lead to effective positioning. Position and differentiation both are strategic processes. Before proceeding to analyze the relationship between the two, let’s learn the definition

About Pepsico: A Brief Introduction Pepsi is one of the leading brands in the soda industry with a strong global sales and distribution network. Its large product portfolio includes 22 billion dollar brands. The company is headquartered in Harrison, NewYork. Its leading rival in the global market is Coca Cola. The company has a large