Businesses of all sizes use social media for promotions, customer engagement and increase sales. The role of social media in terms of business marketing and customer engagement has continued to grow. Now businesses of all… Benefits of social media analytics for businesses
Today’s buyers are more informed and empowered compared to a decade ago. They have access to all the information they need to make a well-informed purchase. It is why the approach to marketing has also… What is the buyer’s journey?
AIDA: Attention, Interest, Desire, Action. It is important for both firms and marketers to understand customer journey and their buying decision behavior to successfully attract and retain customers. While there are several models in marketing… AIDA Model in marketing: definition, applications and examples.
Advertisements play a critical role in helping businesses expand their market share and find faster growth. They help create demand and grow brand awareness. Understanding the various elements of advertising helps business managers learn about… 5 Ms of Advertising
Products designed with the needs and wants of the target market in mind are mostly easier to sell. Such products also require less investment in marketing. However, people’s needs and wants change with time and… Product lifecycle extension strategies
What is repositioning? Positioning is the process of creating the right place or position for your product in the mind of your target customers. It helps identify the distinctive position that your product will occupy.… What is repositioning in marketing?
Businesses across various industry sectors maintain a heavy focus on marketing. Every year businesses all over the world spend a fortune on marketing and promotions. They do everything to beat the competition including promoting their… common types of positioning in marketing
What are the steps in the market positioning process? Market positioning is a key step to help your product reach the right target market and achieve the expected success. It is a crucial step that… Outline the steps in the positioning process
The interrelationship between positioning and differentiation in marketing Positioning and differentiation are two different but closely related topics in marketing management. They are connected in some important ways. Sometimes differentiation can lead to effective positioning.… How are positioning and differentiation interrelated
About Pepsico: A Brief Introduction Pepsi is one of the leading brands in the soda industry with a strong global sales and distribution network. Its large product portfolio includes 22 billion dollar brands. The company… Pepsi VRIO Analysis