In this post, we will highlight the importance of market segments for businesses in terms of marketing and sales, define market segments and its types, and how businesses can identify the relevant market segments to… Identifying market segments and types of market segments

In this post, we will discuss examples of demographics and how useful demographic data is for businesses and how they can use this data for brining improved products and services to the market. Demographics are… Demographics examples and use for businesses

In this article, we will define demographics, with examples and explain ways of collecting demographic data. We will highlight the importance of demographics in terms of business marketing, and decision making as well as their… What are demographics? Applications of demographic data

In this post, we will discuss the PDCA cycle or the Deming cycle which is an important strategic framework used for continuous improvement and a critical part of lean manufacturing. The PDCA cycle is a… Discuss the PDCA Cycle

The role of marketing is not limited to promoting products and services to an external audience. Marketing has acquired a much bigger role in the success of organizations. HR has also acquired a similar role… Discuss how marketing and HR partnership benefits the organization

A marketing plan is a useful tool for marketers who want to make their brand or product successful in the market. Companies and marketers use a marketing plan to achieve their marketing objectives successfully. The… Examples of Marketing Plan Objectives

In this post, we will discuss marketing planning, the role of a marketing plan and marketing plan components. We will also discuss the importance of marketing planning and a marketing plan and how they help… Marketing plan, its components and the role of a marketing plan in product marketing

Chick-fil-A and the fast food industry Chick-fil-A is the largest QSR chicken brand in the United States based on annual system-wide net sales. The company has experienced strong revenue growth in 2021 compared to the… Chick-fil-A marketing mix

Businesses strive to establish themselves and find growth in several ways. Once a brand has become famous, it can capitalize on its market position and popularity in several ways. when a company has found enough… What are brand variants and what are their benefits

Customers have become the central focus of businesses in the twenty first century. A lot of information and control is there in the hands of businesses. It is why businesses have increased their focus on… How to be a customer driven or customer centric company