MARKETING

In this post, we will highlight the importance of market segments for businesses in terms of marketing and sales, define market segments and its types, and how businesses can identify the relevant market segments to improve their marketing and achieve higher sales. Businesses need to understand their target audience and its needs and preferences to […]

In this post, we will discuss examples of demographics and how useful demographic data is for businesses and how they can use this data for brining improved products and services to the market. Demographics are statistical data related to a population’s socioeconomic condition. They represent the various characteristics of a population like age, sex, race,

In this article, we will define demographics, with examples and explain ways of collecting demographic data. We will highlight the importance of demographics in terms of business marketing, and decision making as well as their use in public sector for policy making. The term demographics is mainly used to imply the characteristics of a population

In this post, we will discuss the PDCA cycle or the Deming cycle which is an important strategic framework used for continuous improvement and a critical part of lean manufacturing. The PDCA cycle is a four-step iterative technique used for making improvements to products, people and business processes. In various regards it is like the

The role of marketing is not limited to promoting products and services to an external audience. Marketing has acquired a much bigger role in the success of organizations. HR has also acquired a similar role and rather than just talent acquisition and nurturing talent, its role has expanded to focus on several more internal factors

A marketing plan is a useful tool for marketers who want to make their brand or product successful in the market. Companies and marketers use a marketing plan to achieve their marketing objectives successfully. The main objectives of a marketing plan is to develop a roadmap to the achievement of market goals successfully. It includes

In this post, we will discuss marketing planning, the role of a marketing plan and marketing plan components. We will also discuss the importance of marketing planning and a marketing plan and how they help companies achieve their marketing objectives. Companies focus on marketing to win in a competitive market environment and to expand their

Chick-fil-A and the fast food industry Chick-fil-A is the largest QSR chicken brand in the United States based on annual system-wide net sales. The company has experienced strong revenue growth in 2021 compared to the previous fiscal. The QSR chicken brand enjoys strong popularity and brand loyalty in the United States. It has also continued

Businesses strive to establish themselves and find growth in several ways. Once a brand has become famous, it can capitalize on its market position and popularity in several ways. when a company has found enough growth and achieved a sufficiently strong market position and brand image, it can offer a family of brands or several

Customers have become the central focus of businesses in the twenty first century. A lot of information and control is there in the hands of businesses. It is why businesses have increased their focus on customer experience and customer service. Companies understand the value of being customer driven and several of them are known for