MARKETING

A PESTEL/PESTLE analysis of Walmart Past 3 years have been great for the retail sector. Color has returned to the global economy and with it consumer confidence has also returned. By 2020, this sector is expected to have grown to the size of $28 trillion. Walmart is the king of physical retail. However, competitive pressure on […]

Amazon Inc Five Forces Analysis The retail industry has grown fast since the recession and Amazon is at the lead in this growth story. The e-retailer sells and ships to more than 185 countries globally. 2015 proved to be a very happy turn for the e-retailer.  Amazon’s network is pretty big and is spread throughout the

A PESTEL Analysis of Amazon In the past few years, the retail industry has seen exponential growth. E-retail has taken the lead and leading the e-retail saga is Amazon. Jeff Bezos has left no stone unturned to make Amazon the most successful e-retailer. Currently, he is trying to add fire to Amazon’s game in Asia. Now that

A PESTEL analysis of the retail industry New forces and trends are shaping the retail landscape. Particularly, it is the technological and economic trends that are  having the deepest effect on it. However, with time the competitive pressure is also growing which is because of the growth in the number of players and proliferation of

A PESTEL Analysis of Microsoft Microsoft is a familiar name for most computer users. Most computers on the planet run on Microsoft’s Windows Operating system. However, apart from its Windows OS and Office software, its cloud services have also grown highly popular and the brand’s performance in 2017 has been appreciable. However, the PC and laptop industry

MARKETING MIX OF PEPSI: PRODUCT, PLACE, PRICE, AND PROMOTION Introduction : Pepsi, the global beverage giant makes and sells some of the most popular soda brands in the world. Sold across more than 200 countries, Pepsi is a well-recognized and highly popular brand. Rivaled by Coca Cola, Pepsi is a leading soda brand and among

  PESTEL ANALYSIS OF TOYOTA MOTORS The automotive brands globally deal with several challenges while trying to operate profitably. While the end of economic recession has led to rising sales and profits, there are other factors too affecting the automobile industry.   Self-driving technology is already creating lots of excitement and Toyota, like Ford and

PESTEL ANALYSIS OF FORD MOTORS The international business environment is full of risks and opportunities of all kinds. Every international brand has to deal with several forces and changes in the business environment that can be both abrupt and frequent. A PESTEL analysis helps understand some of the major risks businesses have to face when

An Introduction to Coca Cola Coca Cola is one of the two leading brands in the soda industry and the largest brand of non-alcoholic beverages in the world. The international empire of Coca Cola spans more than 200 countries. The company has a large product portfolio of sparkling and still beverages. The soda industry felt

A PESTEL/PESTLE ANALYSIS OF THE TELECOM INDUSTRY 2016 was great in many terms for the telecom sector and except for a few pessimistic reports, 2017 is expected to remain an year of great opportunities. Adding to the excitement are 5G and autonomous vehicles. Overall, signs are that the industry is going to find better and