MARKETING

A PEST/PESTLE/PESTEL analysis of HP   HP is one of the largest PC brands in the world. However, the rise of cloud computing and mobile computing has imposed new demands on the PC industry. In light of the changing Market dynamics, the PC maker underwent a major restructuring and broke itself into two separate divisions- […]

Adidas Marketing and Branding Strategies Despite Nike’s market dominance, Adidas has continued to make its presence felt as a very strong player in sports shoes and apparel industry. Considering its performance during the last few years, Adidas has made a quite but impactful return. Its Superstar was the top selling shoe of 2016. The growing

Marketing Strategy of Nike An excellent business depends upon an excellent marketing strategy. Known for its great quality athletic products, Nike is famous globally and holds a very large market share, close to half in US. However, being a celebrity brand does not come easy and you need to do a lot of marketing and

Uber PESTEL Analysis The rise of the sharing economy has affected several major changes around the world. When we are talking of sharing economy, we cannot help talking of Uber. The company has a staggering reach in 45 countries. All it does is to connect the rider and the passenger and takes a small cut

Coca Cola is one of the most recognizable brands globally. Known for its strong brand image and global presence, Coca Cola has several billion dollar brands in its portfolio. However, running a large and successful brand also requires managing the value chain successfully. A value chain includes all the activities starting from obtaining the raw

Marketing Mix of IKEA: IKEA is a world famous brand of affordable home furnishing products. As of August 31, 2016, the brand had 340 stores operating across 28 countries. Apart from its affordable products, the brand is also known for great quality and matchless designs. When it comes to design and quality, IKEA is known

Marketing Mix of Toyota: After being toppled from the first position by Volkswagen, Toyota is now the second biggest carmaker in the world. In 2016, the Japanese carmaker, sold more than 10.175 million vehicles globally. Toyota makes and sells motor vehicles and their parts. Not just vehicles, Toyota also provide financial services through its financial

Delta Airlines PESTEL Analysis Every year Delta Airlines serves more than 180 million customers.  Apart from being named the most admired airlines Delta was also mentioned in Fortune’s top 50 most Admired companies. Delta is known for its industry leading global network. The carriers of Delta and Delta connections offer service to 323 destinations across

IKEA Marketing Strategy Introduction: Building a global brand is not an easy task. While excellent product quality and affordable prices can be good for penetrating new markets, the way a brand is marketed decides its fortune in the long term. In the global environment, success rests especially on marketing. IKEA is a well-known global brand

Aviation Industry Five Forces Analysis The attractiveness of any industry is affected by several forces. In the 21st century, the aviation industry has kept growing in popularity and demand. Apart from a fast growing world economy, there are several forces that have affected its growth. It is a lucrative industry. However, several forces decide the